With the rise of sports style in the past two years, more and more fashionistas are now starting to play with retro sweatshirts from the 1970s and 1980s. FILA, which has always had a strong retro sports style as its brand image, has recently been worn by female artists and fashionistas. It can be seen that the retro sports style has also become a dazzling trend among girls.
FILA (Fila) was founded in 1911 by the FILA brothers in BIELLA, Italy. It was originally a family textile company called FILA. It has a history of more than 100 years and still upholds the nobility and elegance today. Italian style. The brand has developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. The product design is elegant and simple, and the style is bright and bold.
In 1973, FILA hired Japanese designer Mr. Ishin to design the FILA logo. So the trademark with the letter F as the main element came out, and was greatly appreciated by the boss of FILA. This F letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere.
With the resurgence of retro style in the past two years, FILA launched the Black Line series in 2015, focusing on retro. This series did not make a big splash at first, but later launched joint ventures with various brands to build momentum. Among them, the cooperation with Gosha Rubchinskiy, a new force in the fashion field, is undoubtedly the biggest highlight. At Gosha Rubchinskiy's 2017 spring and summer show, a joint model with FILA was launched, instantly putting FILA on the forefront of fashion, and the Black Line series launched soon after. It’s sold out, but after all, it’s the most popular Gosha in the world.
On February 15, 2017, Song Qian wore a Gosha Rubchinskiy and Fila joint T-shirt for her airport look. The joint mark was Gosha Rubchinskiy’s name written below FILA’s logo.
On May 16, Song Qian appeared at the airport wearing a FILA blue and red contrasting sweatshirt and canvas shoes. She looked youthful, beautiful, playful and cute. This is a series that even if you want to buy it, you can’t buy it!
▼Catway style
JASON WU x FILA 2017 spring and summer series is also worth mentioning. FILA launched it with the famous Chinese designer Jason Wu, with extremely impactful colors and rich changes. The striped elements once again create high-end sports fashion and interpret elegance and classics.
On the day of the press conference, the elegant goddess Zhang Li appeared in a new JASON WU x FILA 2017 summer skirt.
Korean fashion icon Go Jun-hee impressed everyone with her dynamic and generous baseball uniform skirt, which perfectly demonstrated the elegance and vitality of high-end sports fashion.
In addition, Gao Yuanyuan was hired to endorse FILA’s spring and summer series this year. Dressed in FILA’s new products, she is elegant yet energetic, unique and profoundly interpreting urban fashion.
The movie "Struggle" made us live up to our youth. A polo shirt with the collar raised high became the standard for all people. Nowadays, the retro trend is prevalent, and wearing a Polo shirt can become a popular benchmark this spring and summer. So, wear a simple polo dress to show your spontaneity!