There are many words that are powerful. A good name will make people never forget it. For example, when a lot of news is exposed, it appears? Chaoyang people? , so? Chaoyang people? This name has also been registered by others. It is catchy and easy to be remembered. The biggest headache for well-known brands is that others imitate it. Once the name is too close, it will give consumers the illusion and bring bad influence to their own brands. For example? Oreo Someone will register? Oreo? At first glance, the two are the same, but in fact there is a big difference. Little Red Book Registration? Old red book? The trademark was rejected, so what was the reason for the rejection? Let's have a look together!

first, little red book registration? Old red book? Trademark old red book? It is also registered by Xiaohongshu Company. The main reason for them to do this is to prevent other companies from registering similar names, for fear of causing certain brand effects. Therefore, they have registered all the trademarks related to Xiaohongshu, so that the original trademarks of Xiaohongshu can be effectively protected. They applied to the relevant departments, but they were rejected. After being rejected, they applied again. At present, they are still in the stage of examination, and their trademarks are expected to pass.

second, what are the reasons for being rejected?

The main reason for rejection is the process. Every trademark must be applied for a second time when it is registered. Rejection does not mean failure, but the relevant departments need to verify it, so their new trademarks can be endorsed. It is only a matter of time. The number of users of Xiaohongshu exceeds 1 million. Sending their own photos or videos on Xiaohongshu can cause most netizens to follow. Many girls don't want to put their private affairs in the circle of friends, so they will send them in the little red book. The little red book has a lot of good goods, as well as some videos and tutorials for cooking food. Its trademark is indeed quite commercial.

In short, because Xiaohongshu's popularity is relatively high, in order to protect the platform's own interests, they will grab the trademark and hope to pass it as soon as possible.