As everyone knows, renewal is only a formal requirement for reviewing the subject's qualifications. After applying for renewal of the registration certificate, the trademark exclusive rights can be extended for 10 years without going through the substantive review stage. Re-application for a trademark is the same as a new application. Hope the above content will be helpful. Legal objectivity:Article 3 of the "Trademark Law" stipulates: A trademark approved and registered by the State Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. From this we can see that the focus of protection under my country's trademark legal system is registered trademarks, and unregistered trademarks are not easily protected by trademark laws. Of course, the Trademark Law also provides for the protection of used but unregistered trademarks. For example, Article 13 of the Trademark Law stipulates: If a trademark applied for registration for identical or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China, and is likely to cause confusion, it shall not be registered and its use shall be prohibited; "Trademark Law" Article 31 of the Law also stipulates: Application for trademark registration shall not damage the existing prior rights of others, nor shall unfair means be used to preemptively register a trademark that has been used by others and has a certain influence. These are protection provisions for unregistered trademarks. Unregistered trademarks are not easily protected by law, which does not mean that unregistered trademarks can be used as desired without being subject to trademark regulations. As stated in Article 10 of the Trademark Law prohibiting the use of trademarks, unregistered trademarks must also be observed when using them. Because unregistered trademarks are not easily protected by law, users of unregistered trademarks are always in an unstable and incomplete state with unprotected rights. The trademark they use may be used by others at any time for the same or similar goods. The trademark used is the same or similar and has been complained by others. Since the harm of using unregistered trademarks outweighs the benefits, it is recommended that companies refrain from using unregistered trademarks as much as possible.