Rolls-Royce is better.

As for "Which is better, Rolls-Royce or Bentley?" Schoppmann, head of Rolls-Royce Europe, said in an interview that there is no more luxurious brand in the automotive industry than Rolls-Royce, and Bentley It's not a rival at all, because the price of a new Rolls-Royce can buy two Bentleys. Although this is a bit self-proclaimed, it is undeniable that the overall price of Rolls-Royce is much higher than that of Bentley.

Rolls-Royce’s high-end attributes have always been maintained at a high level. Li Long, Director of Rolls-Royce China, also said: Rolls-Royce will not enter the mass luxury market. We must maintain Rolls-Royce high-end attributes. Above 4 million is the pricing range for Rolls-Royce cars. Currently, there is no strategy to explore the next lower-end market, let alone lower the brand positioning in order to impact sales.

Bentley’s highest-end model, the Mulsanne, is equivalent to Rolls-Royce’s Ghost. However, considering that Ghost is only an entry-level model for Rolls-Royce, and Bentley currently does not have Higher-level models can compete equally with Rolls-Royce Phantom. From this point of view, the gap between Bentley and Rolls-Royce is still obvious.

Extended information:

The story of Bentley and Rolls-Royce

In the early 1930s, Bentley, which was on the verge of bankruptcy due to financial crisis, became Rolls-Royce. A brand owned by Sri Lanka. Even for a period of time, the two car names "Rolls-Royce" and "Bentley" were actually the same car. From then on, the racing-bred Bentley gradually became a Rolls-Royce style luxury car. It was not until 1946 that they were officially divided into two brands.

In 1931, Bentley's debt reached more than 100,000 pounds, and it was unable to continue production and declared bankruptcy. The British Central Equitable Trust plc becomes the owner of Bentley Motors plc. The company actually represented none other than Rolls-Royce Motor Cars, and Mr. W.O. Bentley became an employee of Rolls-Royce.

In the same year, the new Bentley Motors plc was established. At this time, Bentley was already a subsidiary company of Rolls-Royce. For a period of time, the two car names "Rolls-Royce" and "Bentley" were actually the same car. From then on, Bentley with a racing pedigree gradually gradually It became a Rolls-Royce style limousine.

At the end of World War II in 1946, Bentley's automobile production line moved to Crewe, England. By this time, Rolls-Royce and Bentley had been divided into two independent brands. In this year, Bentley launched the Bentley Mark VI sedan designed by designer Ivan Evenden. It was a great success in the market. In 1952 alone, sales reached 5,200 units, making Bentley history One of the best-selling models in the world.