Impact and Extension The unified trademark strategy is sometimes not conducive to the extension and expansion of products, because if problems occur in individual products, it may affect the overall situation, resulting in the so-called phenomenon of mutual prosperity and loss.

Not Suitable for Different Targets Sometimes a company's products are aimed at completely different markets, and it is difficult for a unified trademark to adapt to the requirements of different target markets. Generally speaking, when a company with a good reputation is on the rise and can effectively control the quality of all its products, it is preferable to unify its trademark usage strategy. Conditions for implementing a unified trademark strategy

Market credibility To implement a unified trademark strategy, the following two conditions should be met: 1. The trademark should have considerable market reputation, such as a domestically well-known trademark or an internationally well-known trademark;

Product quality 2. Products using a unified trademark are reliable in quality and cannot be used on products of poor quality. Otherwise, it will be difficult to avoid the adverse consequences of "a fire at the city gate, flooding the fish in the pond".

(Xin Peng)