The leaders attach importance to the implementation of the mechanism, and strive to build a highland of corporate culture. Over the years, the publicity work of the Group has closely focused on the production and operation centers of enterprises, served the overall situation of reform, development and stability, and persisted in keeping close to the times, grass-roots units and employees, innovating content, innovative forms and innovative means, which provided strong spiritual motivation, ideological guarantee and public opinion support for realizing the development goals of the Group and promoting the sound and rapid development of enterprises.

1. Strengthen leadership and improve organizational structure

The Group regards the establishment of corporate culture with the characteristics of the Yangtze River as an important project to build the "soft power" of enterprise competition, and has established a working mechanism of corporate culture construction in which the main leaders of the party and government fully grasp, the leaders in charge of division of labor grasp, the propaganda department take the lead and other departments cooperate. To this end, the Group established a corporate media publicity platform of "One Newspaper, One Publication and One Network" (Yangzijiang Newspaper, Yangzijiang Pharmaceutical Magazine and Yangzijiang Website), and established a three-level communication network of departments, workshops and teams. All units and departments also made clear that the main leaders were the first responsible persons, forming a corporate media publicity reporting framework with full-time publicity reporters in the publicity department as the backbone and part-time correspondents in other grass-roots units as the supplement, which provided a strong organizational guarantee for corporate publicity work.

second, strengthen the assessment and implement the long-term mechanism

in order to abandon the "uselessness" thought of "corporate culture is invisible and intangible, and publicity and reporting are fancy" and truly implement the publicity and reporting work of enterprises, the group started with the establishment of a sound long-term mechanism, and defined the functional positioning of "promoting work with reporting", "promoting image with publicity" and "building harmony with culture". Every year, the Party Committee of the Group should formulate the annual propaganda work plan of the enterprise, and include the propaganda work of "one newspaper, one publication and one network" in the assessment system of the working principles and objectives of the party and the masses, and make monthly and quarterly assessments, so as to change the propaganda work of the enterprise from a "soft task" to a "hard index".

Third, improve the network and cultivate the talent team

In establishing the communication network, the Group has achieved "three realizations": First, it has implemented the team of correspondents and information officers. When the factory newspaper and the factory magazine were first published, the group established a network of departments, workshops, team correspondents and information officers, requiring each unit and department to select one or two part-time communication reporters, so that the propaganda and reporting work of the factory newspaper and the factory magazine had a powerful "grasping hand" at the grassroots level. The second is to implement the correspondent training system. In order to improve the news writing level of grass-roots correspondents, we regularly hold correspondent news and photography training courses, compile training materials, and hire senior editors and journalists from Xinhua Daily, Taizhou Daily and other professional media to teach in enterprises, which greatly improves the professional quality and practical writing level of correspondents. The third is the implementation of the reporting remuneration system. In order to improve the enthusiasm of correspondents in writing and submitting manuscripts, we give generous remuneration for using manuscripts, and at the same time select outstanding correspondents and works every year to commend and reward them. This year, for the manuscripts published in the factory newspaper and the factory magazine, the manuscript fee will be increased from 5 yuan to 8 yuan, and those published in newspapers at or above the provincial level will be doubly rewarded.

clarify responsibilities, innovate ideas, and do our best to run a newspaper, a journal and a network. According to the instructions of the Party Committee of the Group, we further clarify the functional goal of "reporting a newspaper, a journal and a network", that is, on the one hand, it is the carrier of information exchange within the enterprise and the window of external publicity, on the other hand, it is the spiritual home of enterprise employees. Around this center, we innovate our work ideas, strive to do something new, do something lively and do something unique, so that enterprise media can better serve the economic construction and spiritual civilization construction of enterprises and become an important cultural force to promote the harmonious development of enterprises.

1. innovate and develop

to form its own characteristics. Yangzijiang newspaper and Yangzijiang pharmaceutical magazine were founded in 1994 and 24 respectively. We adhere to the policy of running newspapers and periodicals with the times, and constantly explore and innovate in both content setting and layout design. Up to now, the factory newspaper and the factory magazine have been revised three times. The Yangtze River newspaper has evolved from the original "black, rough and single" tabloid to the current "fine, beautiful and vivid" color printing newspaper; Yangzijiang Pharmaceutical Magazine hired senior editors from provincial professional media as consultants. At the same time, it learned from the concept of running popular publications, and arranged and printed through regular plate-making companies and printing houses, which made people feel refreshed from content to layout. For the website of the Yangtze River, an important external image window of the enterprise, the Group invited professional production companies to design, produce and package it, so as to beautify the layout, enrich the content and continuously improve the news click-through rate.

2, elaborate columns

select content to expand reading ability. Enterprise media must seek a breakthrough in propaganda content on the basis of "new, real, vivid and beautiful" and strive to meet the aesthetic needs of modern people in reading. In terms of layout and column arrangement, the first edition of the Yangtze River Newspaper focuses on the group's major decisions and important activities, as well as the latest spirit and achievements of enterprise reform and development. There are both timely news reports, in-depth macro reports and the "Yangtze Forum" with guiding remarks. The second edition of the comprehensive news edition comprehensively reports the important news of the reform and development of the headquarters departments and grass-roots units of the group, focusing on the dynamic information and in-depth reports of the front line of scientific research and production, logistics services, subsidiaries and major bases. The third edition of the market feature edition focuses on business dynamics, providing the latest business spirit, market information, marketing skills and marketing cases for the front line of the market, and publishing a readable feature in each issue. The fourth edition of Home Life Edition, which integrates life, health, entertainment, knowledge, interest and literature, provides employees with a stage for health care, leisure and dancing.

Yangzijiang Pharmaceutical Magazine has set up columns that employees like to read, such as enterprise overview, current special topic, hot spot focus, Yangtze feature, famous forum, science and technology pioneer, market perspective, enterprise online, innovation star, Xinglin walk, healthy garden, fashion monsoon, etc. It not only conveys the dynamic development information of enterprises, but also reports the achievements of scientific research, quality and innovation, and pays more attention to knowledge, interest and readability, which makes employees scramble to read.

3. Focus

Closely follow the theme of enterprise and social development. While innovating the idea of running a newspaper, we always carry forward the main theme, keep up with the development of the times, highlight key points, report the progress made by enterprises in scientific development and harmonious development in an all-round and three-dimensional way, and fully display the achievements made by enterprises in science and technology, quality, integrity and environmental protection. To this end, we have organized and planned special reports in the factory newspaper and the factory magazine, with the main contents of promoting "Scientific Outlook on Development", "Eight Honors and Eight Disgraces", "Two Leads", "Quality and Life", "Harmonious Development", "Economical Enterprise" and "Environmental Protection Enterprise". After the May 12, 28 Wenchuan Earthquake, the Group immediately sent people to Dujiangyan, the hardest-hit area where its subsidiaries were located, to deeply interview the advanced deeds of enterprises participating in earthquake relief, and to open a special edition in the factory newspaper and factory magazine for publicity and reporting, which further enhanced the image of enterprises as "caring for all beings".

pay attention to actual effect, give full play to efficiency, and build a harmonious spiritual and cultural home. Enterprise media is the main position of enterprise development propaganda, the display window of enterprise excellent image, and the adhesive to enhance employee cohesion and centripetal force. The Group strives to provide rich and exquisite spiritual food and cultural feast for employees by running "one newspaper, one publication and one network", enhance the attraction, influence and appeal of corporate culture to employees, and inspire employees' enthusiasm of "loving the party, patriotism, people, enterprises and posts".

4.

Molding enterprising spirit with typical guidance. Shouldering the mission of setting an example, promoting righteousness and singing the main theme, we regularly publicize and report the advanced deeds of model workers and pacesetters inside and outside the enterprise in the factory newspaper, factory magazine and Gaogang TV station, and educate and influence people by publicizing and promoting the example, thus inspiring the enthusiasm and dedication of all employees to stand on their posts and work hard.

5. Educate people with art

Cultivate high-quality enterprise employees. Talent is an important productive force for enterprise development, and the quality of employees is a decisive factor for the long-term development of enterprises. The Group gives full play to the propaganda platform of corporate media and promotes the cultural level and artistic taste of employees through various forms. For example, in the fourth edition of the factory newspaper, there is a special column for workers' literary garden, and in the Yangzijiang pharmaceutical magazine, there are literary and artistic columns such as outstanding literary works, poetry listening to the tide, art appreciation, etc. On the one hand, employees have a self-garden, on the other hand, they select high-quality literary works for everyone to enjoy, thus improving their aesthetic taste and cultural accomplishment.

6. infect people with culture

to build a harmonious and beautiful corporate home. The Group constantly innovates the development ideas of corporate media, pursues the perfect combination of publicity and readability of corporate media, and strives to create an excellent corporate culture with the characteristics of the Yangtze River. Through several revisions and innovations, Yangzijiang Newspaper and Yangzijiang Pharmaceutical Magazine have finally won the love of employees and become a veritable spiritual and cultural home of enterprises with heavy, rich and vivid contents, fresh, beautiful and atmospheric presentation and appearance. Every time the factory newspaper is published, everyone rushes to circulate it, and it's a quick look. "Flowers bloom inside the wall and fragrance is outside the wall". Many guests who come to visit the factory also have a strong interest in our factory newspaper and magazine, and they praise it. Some of them specially left their addresses before leaving and asked us to give them to them regularly.

caring for employees, carrying out activities and creating a warm corporate culture atmosphere, corporate culture publicity shows the group's soft power. While striving to run "one newspaper, one publication and one network", we strengthen the education of employees' entrepreneurial spirit and corporate philosophy, actively carry out a variety of cultural and sports activities for employees through well-built employee homes, cultivate employees' sense of identity and responsibility for the enterprise, and create a warm and harmonious corporate culture atmosphere.

7. Actively carry out cultural and sports activities to enhance cohesion and centripetal force

Every year, the Group takes advantage of festivals such as "May 1st", "July 1st" and "Eleventh" to hold various cultural and sports activities such as "Singing Chorus Competition for the Revolution of July 1st", literary evening, workers' sports meeting, knowledge contest, sketch contest, karaoke contest, etc., attracting employees to participate enthusiastically, and the amateur cultural life activities of enterprises are unprecedentedly active. Up to now, the group has held the 11th chorus competition, the 8th Quyi sketch competition, and the 15th military parade competition. Others, such as Mid-Autumn Festival party and Christmas party, are regular and institutionalized, and are indispensable every year. Last spring, the group's cultural performances also attended the first China Farmers Art Festival held in Kunshan. Recently, the group invited three theatrical troupes (Jiangsu Peking Opera Theatre, Anhui Huangmei Opera Troupe and Zhejiang Yue Opera Troupe) to perform six performances in a row in the factory for the employees of the group and local people to watch, so as to implement the requirement of "benefiting the people through culture".

8. Build the workers' home and create a home environment with first-class hardware

The Group invested more than 2 million yuan to build a "workers' home" with a total area of 1,28 square meters, with facilities such as canteen, billiard room, table tennis room, ballroom and bathroom, which integrates life, study and leisure. The Group also has a unique scenic avenue of medical celebrity sculpture culture, a magnificent patriotic education base, Dongfanghong Square, an offshore island with water as a link, and the Fifth Ring Square for employees' fitness and leisure ... This series of domestic first-class hardware and cultural facilities has been successively rated as "Jiangsu Civilized Unit", "Jiangsu Model Workers' Home" and "National Model Workers' Home".

9. Care for employees and let them feel the warmth of the big family of the enterprise

The Group is considerate of employees, and the company has built new apartment-style housing for new college students, with all kinds of places for entertainment, study and physical exercise. The company provides employees with two working meals free of charge every day, organizes regular physical examinations for employees, sympathizes with model workers and employees with family difficulties on holidays, provides benefits for employees, cares about the enrollment and nursery of employees' children, and helps employees solve their living difficulties.