1. First, in view of the fact that some infringements only infringe upon the interests of the registrant and do not bring harm to others, the registrant can resolve the disputes arising therefrom through self-negotiation. 2. Second, the energy invested by the parties to a trademark dispute in resolving the dispute can be appropriately reduced. 3. Third, the parties reduce the number of trademark cases through consultation, so that law enforcement departments can make better use of existing law enforcement resources. 4. Infringement disputes are disputes that do not constitute criminal acts first. Those who take counterfeiting registered trademarks of others as their main business and whose amount reaches the standard of filing a crime must be investigated for criminal responsibility. 5. Secondly, in dispute cases settled through self-negotiation, the infringement is generally minor and the consequences are not serious, so administrative punishment can be exempted, that is, administrative responsibility can be exempted.