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The origin of Xiao Zhang Grilled Fish

There is a young man in Wuhan, Zhang Zhihui, who was born into a family of chefs. He has been exposed to it since he was a child. In addition to his natural intelligence, he has been very passionate about the catering industry since early on and has unique insights. After completing his studies, he studied cooking skills in many large hotels and professional cooking schools inside and outside Hubei Province. After many years, he returned from his studies and became a senior chef before deciding to start his own business. In order to find and create characteristics, I read many books on nutrition, food preparation, etc., and interviewed many cooking experts. Combined with many years of cooking experience, I summarized a set of my own methods. After market research, we found that many people like to eat barbecue, including grilled crucian carp, but most of them grill the fish and put it on a plate. It tastes good, but after three rounds of wine, it will become hard and tasteless. Why not keep the temperature and the deliciousness going? After Zhang Zhihui discovered this problem, he decided to use this product as a basis to create his own product. After more than a hundred trials, the dry-pot grilled fish - Xiao Zhang Grilled Crucian Carp was successfully launched in 1998.

This invention solves many problems such as dishes losing their flavor easily when cold, and is combined with an original secret recipe to make the fish tender and smooth with a long aftertaste. Because there was no way of eating fish like grilling fish in a dry pot in the country at that time, it took a lot of time to design and make special stoves, utensils and other equipment. After everything was ready, a dry-pot grilled fish restaurant was opened next to Hubu Lane, Simen Gate, at the foot of the Yellow Crane Tower in Wuchang. Because of his surname Zhang, he named it "Xiao Zhang Grilled Fish". Later, grilled grass carp, grilled catfish, grilled fortune fish, grilled silver carp, grilled mandarin fish, etc. were developed as grilled fish series products. There are also series of products such as roasted lamb chops and roasted whole chicken.

Hubei is a land of plenty and rich in fish resources. In addition, grass carp (also known as grass carp) is fat, tender and has few thorns. It tastes sweet and is warm in nature. It has the functions of warming the stomach, neutralizing the liver, calming down the liver yang, dispelling wind and curing the disease. It is very popular among diners due to its effects on numbness, stopping malaria, replenishing the intestines and improving eyesight, and it has become Xiao Zhang’s flagship product of grilled fish.

While gaining market recognition, he quickly registered invention patents and trademarks for the grilled fish products, stoves and utensils he invented. Since the word "fish" is a common vocabulary for catering and cannot be used as a registered trademark for catering, the trademark "Xiao Zhang Grilled Fish" was registered and "Hubei Xiaozhang Grilled Fish Catering Co., Ltd." was established, referred to as "Xiao Zhang Grilled Fish".

Thirteen years of development later, by 2010, Xiaozhang Grilled Fish had more than ten directly-operated stores with an area of ??more than 500 square meters in Wuhan, including the main store located in Hubu Lane, Simen Gate, Wuchang The area is over 2000 square meters. Today, the Xiaozhang grilled fish brand has long been a household name. He has become a representative representative of Hubei people introducing Wuhan to the outside world. It has multiple chain stores across the country.