1. A company is the organizational form of an enterprise, and it is your identity in doing business. Common ones are self-employed and limited liability companies. The essential difference between a self-employed person and a limited liability company lies in whether to take full responsibility. For example: self-employed, individuals bear unlimited liability, which means that your products have problems and caused harm to others, even if your house and car are pawned, you have to pay for it. Therefore, self-employed individuals are suitable for some industries with little risk. In foreign countries, they are generally consultants and consultants. It is basically good to buy a commercial insurance!

a limited liability company is another kind, which is recognized as a "person" by law, so it is called a legal person. If there is an accident or poor management loses money, the company can declare bankruptcy. As a legal representative, you don't have to pay off your personal property. Therefore, high-risk industries such as processing and trade are limited liability companies. The limited liability company greatly reduced the risk of businessmen doing business, so it greatly promoted business progress after its appearance.

2. A trademark is simply put on your product, which is obvious to everyone. For example, Nike's tick. China stipulates that trademarks can only be owned by companies/self-employed individuals, and natural persons cannot be registered. This is due to the protection of property rights. Take Nike as an example to ensure that other shoe factories can't put the same tick on their shoes as me. So you need to register.

3. Brand, the purpose is to give consumers a sense of identity. For example, when you hear about Apple computers, you will know that they are high-end, and when you hear about Nokia phones, you will know that they are strong. In fact, there is not necessarily a quality difference in a dress, but the price can be a hundred times worse if you hang Armani brand or Jeanswest brand. This is the power of the brand.

Second, the registration order is different

The company is registered first and then the trademark is registered, because the information required for trademark registration is as follows: 1. To apply in the name of an individual, the applicant's ID card and a copy of the business license of individual industrial and commercial households should be provided; 2. To apply in the name of the company, you must provide a copy of the company's business license. Therefore, you must have a company business license or a business license of individual industrial and commercial households to register a trademark.

There are five specific processes for trademark registration

1. Trademark inquiry

2. Make application documents for registered trademarks and submit them to the State Trademark Office.

3. Examination of trademark form

4. Examination of trademark substance

5. If no one raises any objection within 3 months after the announcement of preliminary examination and approval of the trademark, the trademark registration will be successful and a registered trademark certificate will be issued.

the difference between brand and trademark: brand is an economic term, while trademark is a legal term. The biggest difference between brands and trademarks is that trademarks can be protected by law, while brands that have not obtained trademark rights through registration are not protected by law.

Third, the role is different

The company is the code name of the enterprise's foreign business, and the trademark is the asset owned by the company. How much it can be done depends on the operation of the brand by the enterprise. For example: Unilever, the following brands are all his; Vaseline, Dove, Qingyang, Ponzi, Xia Shilian, Leton, Zhonghua (toothpaste). The brands owned by Procter & Gamble include Meishang, Gillette, Sassoon, Head & Shoulders, Carmel, SKII, Shufujia, clairol, Hushubao, Crest, Oral B, Tide, Bilang and so on.

the relationship among them can be summarized in one sentence: the company is the carrier of the trademark, and the brand is the sublimation of the trademark. Specifically, to register a trademark, there must be an owner, and the company is this carrier; Brand is the sublimation of trademark, which means that you can register a trademark with a company (carrier), but if you register a trademark well, no one will know it unless you promote it vigorously, so that your trademark is well known to the public, thus forming a brand.

iv. Different scope of legal protection

The essential difference between a brand and a trademark is that a brand is an economic term, while a trademark is a legal term. Trademarks can be protected by law, and trademark applicants can obtain the exclusive right to use trademarks approved and registered by relevant government departments. This brand name and brand logo are protected by law, and no other enterprise can imitate them, while brands that have not obtained trademark rights through registration are not protected by law.

5. Different bases for registration

1. The basis for registration is different. The registered trademark is registered in accordance with the provisions of the Trademark Law, while the enterprise name is registered in accordance with the Company Law, the Foreign-invested Enterprise Law, the Sino-foreign Joint Venture Law, the Sino-foreign Cooperative Enterprise Law, the Partnership Enterprise Law, the sole proprietorship enterprise law and the provisions on the administration of enterprise name registration.

2. Different ways of obtaining trademarks. In China, the principle of combining voluntary registration with compulsory registration is implemented. In addition to the fact that certain commodities must use registered trademarks according to regulations, the trademark of general commodities adopts the principle of voluntary registration, that is, registered ones enjoy exclusive rights, while unregistered ones can still be used, but they do not enjoy exclusive rights; For enterprise names, names that have not been approved and registered are not allowed to be used, and they do not enjoy the right to name.

3. The characteristics and contents of rights are different. Trademark right is an industrial property right, which only has the characteristics of property right, but not personal, while enterprise name right is a right with both personal rights and property rights. Therefore, the enterprise name right is generally not allowed to be transferred separately or licensed to others.