The name is the house number of the trademark, and a good name often has unexpected effects. Just like Coca-Cola (Coca-Cola) sells not cola, but the brand concept of "happiness". These brand names are examples of success. Below Bajie will answer the question of how to name a trademark for the big guys:

Method 1: Concrete method

Suitable for: companies that have just started a business in traditional industries + the Internet.

The so-called concreteness means that people can think of specific things when they see the name. For example, if you are in the children's clothing business, you might name it rabbit, cat, doraemon, etc. Of course, the direction of naming is correct, but

If you submit these names to Bajie for foreign-related intellectual property inquiries, we will be helpless to tell you that these names have been registered! Think of other names

In fact, you can use these concrete words as root words, add adjectives, nouns, quantifiers, verbs, objects, or even modal particles as prefixes or suffixes to combine become a new name. For example: blue pig, piggy flying, piggy jumping, piggy flying, etc.

Method 2: Storytelling

Suitable for: 3C electronic digital, technology, health and wellness and other industries.

These trademarks are often accompanied by advertising slogans, "If you don’t accept gifts during the holidays this year, you will receive melatonin." The slogan "melatonin" is very brainwashing, and these advertising slogans are also registered trademarks. , through a plot or story, giving consumers an immersive feeling.

As for the storytelling method, it is more suitable for 3C electronic digital, technology, health and wellness and other industries, because having stories as brand endorsement can reduce users’ purchase costs, increase trust, and give them peace of mind when buying. And if you are in the clothing, cosmetics, fast-moving consumer goods and other industries, it is not recommended for you because it is not suitable for your industry.

Method 3: Word overlapping method

Suitable for: e-commerce and Internet companies that have just been established to do service or platform projects.

"Pinduoduo" has now become a shopping app that everyone knows about. Even the advertising slogan repeatedly emphasizes the three words "Pinduoduo", which is a magical brainwashing. The trick is to repeat words. Catchy!

To be specific, first look for keywords related to your industry, and then use adverbs, nouns, etc. to superimpose and combine them in ABB, ABAB, ABCB, etc. For example, Didi, Momo, Fangduoduo, Aiwujiwu, etc., these are typical examples.

Method 4: Keyword method

Suitable for: Internet companies that have just been established to do service or platform projects.

Some customers prefer a certain word, or have a fixed theme word, then use this word as the root, and then find some more commonly used words to combine to form a new name. Such as Mr. Tea, Sister Tea, Duoduo Tea, etc.

Method Five: Quantifier Method

Suitable for: companies that have just started a business in traditional industries + the Internet.

This is a naming method that has been used more frequently in recent years. Because it also has the core concrete things mentioned before in the concrete method, and then adds quantifiers, it can be easily understood and remembered by users. Such as one flower of cotton, three squirrels, six walnuts, seven wolves, eight horses, nine clouds, etc.

The advantage of this naming method is that firstly, you can include your favorite things or animals into the trademark name; secondly, such a name is unique and down-to-earth, and can be used among many names. It stands out and is easy to create concept packaging for marketing.

Method 6: Popular word method

Suitable for: people with fast hands and advanced trademark awareness

This method mainly refers to Internet hot words, since it is Internet words, so many people know about it, and there are also many people applying for preemptive registration, so the chance of successful registration is extremely low. Moreover, not all Internet hot words can be registered as trademarks.

Trademark is an intangible asset for the long-term development of an enterprise and must withstand the precipitation and test of time. A good brand name may play an role beyond imagination.