Yes, yes, but if your name is really Liu Xiang, unless you have registered the trademark "Liu Xiang" before Liu Xiang became famous, you will cause infringement, because although you are also called Liu Xiang, But if it is used as a trademark, consumers will definitely think that you are using the name of the athlete Liu Xiang, so... you should not use names that are known to consumers, but names that are not well-known like Asan, Li Si, etc. , and with the consent of the name owner, you can use it