"Cloud Hot Pot" has already been named after Jack Ma, so in theory, the person who pays for the hot pot must be Jack Ma himself.

The total investment in this cloud hotpot appointment seems to be very high. After all, in addition to having a collective hotpot for 66 people at the main venue, Jack Ma also invited celebrities such as Wei Ya, Han Hong, and Zhang Guoli to join. In addition, there are more than 6,000 medical staff from across the country assisting Hubei, and each of them has a takeaway hot pot set meal.

But after careful calculation, it may actually be a public welfare activity jointly participated in by many parties. Jack Ma, as the main participant, actually did not spend as much as imagined.

The first is hot pot takeout for more than 6,000 people. The dishes and drinks are as follows:

1. Beverages: freshly squeezed dendrobium juice (1 person/1 cup), Jinzhai Yujing Water (1 person/1 bottle)

2. Tea (4 people - 2 red and 2 green): 2 cups of Lu'an Guapian, 2 cups of Keemun black tea (1 Runsi, 1 Tianzhihong)

3. Fruit categories: Santan loquat

4. Hot pot ingredients

1. 5 types of meat dishes: beef, mutton, frozen shrimp, Xuewang, Fat sausage

2. 6 types of vegetables and pasta: safe bean sprouts, platter (spinach, baby cabbage), white radish, fried bean rolls, egg noodles

5. Other dishes: Huangshan smelly mandarin fish.

These dishes are the famous Haidilao in China. According to estimates by people familiar with the matter, the price of this set of Haidilao dinner should be around 300 yuan (including takeaway fees). So the investment in this alone is 6666 Person × 300 yuan = 1,999,800 yuan.

However, this fee may also be discounted because Haidilao released a large number of photos of takeout boxes with the word Haidilao printed on them during the event to cooperate with the promotion of this event. This is equivalent to product placement. Generally speaking, merchants have to bleed blood for implantation. Although Haidilao will not give away all the dishes for free, a discount is necessary.

The cost of the main venue is difficult to determine, because there are many celebrities there, and the price of the celebrities can be zero, or it can be shockingly high, it all depends on Mr. Ma’s face. Assuming that Zhang Guoli, Han Hong, Wei Ya, Zhang Dandan, etc. all appeared for charity, and only received a red envelope of about 50,000 to 100,000 yuan from Mr. Ma, don’t think it is too much. For celebrities, 100,000 yuan is the same as nothing, Sasa Water~

But there is a variety show implanted in it, which is Youku's "This!" "That's Street Dance" has set up a remote home venue, starring Wang Jiaer, Wang Yibo, Zhong Hanliang, and Zhang Yixing. Since the program side wants to implement cloud hot pot promotion, it must be more or less interesting. It is estimated that the appearance fees of all artists will be Youku paid for it, or at least shouldered the bulk of it.

In terms of venues, Hefei Daoxianglou Hotel may be free of charge. On the one hand, it is a public welfare hot pot banquet. On the other hand, it is also a matter of pride for Anhui Province. It has a very good advertising effect. Moreover, the secretary also participated in the hot pot banquet remotely, so it may be a cooperative charity event between the Jack Ma Foundation and Anhui Province. The rental fee at the event venue should not be too high and may even be free or subsidized. So just counting the catering expenses of Haidilao at the home stadium, the on-site meals and drinks are much better than 6,000 takeaways. There are also quite a lot of scenery and equipment, and corresponding security facilities will be added, so the total is estimated to be around 500,000. .

In total, the total expenditure for this cloud hot pot is around 2 million to 2.5 million, which is really not a big deal for Jack Ma.

The publicity effect of this event is also first-rate. First of all, the image of Anhui Province has been well publicized, allowing everyone to see a happy, peaceful city full of positive energy. In addition, Jack Ma's Jack Ma Foundation, Alibaba, Ele.me, etc. have all received a large number of soft advertising opportunities, and with the halo of public welfare, the publicity effect is much stronger than ordinary hard advertising. Finally, Haidilao and Youku's "This is Street Dance" program also participated in this cloud hot pot and got the opportunity to promote themselves.

With all the participants of this cloud hot pot being the beneficiaries, even if Jack Ma paid all the expenses alone, he would definitely make a fortune, not to mention there are so many *** paying the bill with the participants. .