The importance of trademarks cannot be ignored. Business owners and consumers can only pay more attention to trademarks if they know more about the benefits of trademarks. In this article, we will look at the role of trademarks from an economic perspective.
1. It is convenient for consumers to choose their ideal products
Due to the wide variety of products, the quality, grade, standard, style, characteristics, etc. of the products are different. If If the product does not have a trademark to let everyone know how to distinguish the product, it will be a very confusing situation, and consumers will be at a loss in front of a wide range of products, and they will not know what to choose. The company uses trademarks to distinguish them, allowing consumers to identify products and purchase goods based on trademarks, which saves consumers shopping time, enhances consumers' shopping confidence, and guides consumers' shopping orientation. At the same time, trademarks have also become the link between consumers and product manufacturers and operators.
2. It is conducive to beautifying products and advertising
A beautifully designed trademark is equivalent to putting a beautiful coat on the product, which can increase the beauty of the product and improve the quality of the product. Value, expand product sales. As a symbol that expresses the quality and reputation of a product, a trademark has naturally become a very effective means of product advertising. The use of trademarks to promote products must be simple, eye-catching, and easy to recall. It can enhance the advertising effect and leave a deep impression on consumers, so as to induce their desire to "buy quickly", thereby achieving the effect of creating a famous brand and expanding sales. Many successful advertisements repeatedly reinforce the trademark of their product. For example, "Heng Yuan Xiang, Sheep Sheep Sheep" indicates the special quality of the product in a simple way. "This is your Yida" in the "Yida" advertisement uses a teasing way to make people remember " Yida".
3. Conducive to the development of international trade
The "Belt and Road" Summit Forum has just concluded in Beijing. The "Belt and Road" has provided a new stage for my country's reform, opening up and economic construction, and it must It will promote my country's all-round opening up, and more Chinese companies will participate in it, and competitors will not be limited to domestic ones. In world transactions, trademarks are extremely important. Trade around the world is inseparable from trademarks, especially transactions with Western countries. Use trademarks on export products and register trademarks in foreign countries in a timely manner to obtain legal protection of trademarks. This has an important effect on protecting the legitimate rights and interests of local products and expanding exports. At the same time, trademarks also symbolize the technical level of export products, indicate the quality of products, represent the country's production level and reputation, and can play a role in promoting foreign trade. Establishing trademark reputation and striving to create well-known trademarks in the world are of great benefit to strengthening the competitiveness of my country's export products in the world market and promoting the development of my country's foreign trade.
Trademarks are so important, but many people often don’t take them seriously. As the country increasingly promotes trademark strategies, there are obvious trademark strategies promulgated in various places. For a better tomorrow, let everyone It is very important for a company to have its own brand.