The following points should be paid attention to when joining a chain store:

1. Conduct market research on franchise stores

When opening a franchise store, you need to evaluate the market situation in advance. Franchise brands are all popular and then disappear completely. This means they have not withstood the test of the market. Therefore, when choosing a franchise brand, try to choose one that has a franchise chain system for more than five or six years.

2. Understand the franchise store project

Since you have chosen to join this brand, it is natural to have an in-depth understanding of the project information. Otherwise, it will be too late to understand it after joining, and you cannot read the promotion hastily. To obtain information and sign a contract, we need to understand the strength and information of the brand on the spot, see the other party’s professionalism, and relevant preferential support policies, and try to bring as many questions as possible to consult directly.

3. Things to note when signing a contract

A franchisee must not only understand the content of the contract, but also have the right to propose reasonable modifications. Pay attention when signing the contract and require the headquarters to produce the service mark registration certificate , make sure you truly own the brand you want to join, and the various expenses must be clearly marked on the contract. You may also request the addition of penalty clauses for breach of contract by the headquarters within a reasonable range.

4. Personnel recruitment and training

Good employees are even more powerful for a franchise store, so the recruitment and training of personnel are very important. At the same time, franchisees should use the resources of the headquarters to provide necessary training to employees so that they can understand the basic concepts of chain franchises, become familiar with the characteristics and efficacy of products, and master basic sales skills. A well-trained employee will be a powerful assistant to the franchisee and reduce a lot of troubles for the franchisee.

5. Preliminary publicity

Generally speaking, the franchise brand itself will have a series of publicity activities to maintain its brand awareness. However, before each franchise store opens, it still needs corresponding preliminary publicity to achieve the best business results after the franchise store opens. Franchisees usually need to promote the franchise store some time before opening the store in order to inform consumers of the entire store opening information, so that there will be a good sales situation on the day of opening the store.