Swarovski: Irreplaceable Value

Brand Legend: When Daniel Swarovski began to reveal the beauty of crystal more than a hundred years ago, he never imagined that he would Set off a steady stream of motivation. Over the years, he and his descendants have used their infinite imagination, wisdom and technology to fully demonstrate the potential charm of this precious material. Crystals add joy to life, bringing fashion and beauty into a bright and charming world; crystals evoke people's emotions, inspire and nourish art and culture. "Swarovski" jewelry was produced in Austria in 1895. It is famous for its unique crystal chip inlay. At the end of the 18th century, the automatic crystal cutting machine invented by Daniel Swarovski was launched on the market, thus opening the door to fantasy. From then on, the shape of crystal can be ever-changing, allowing the hidden poetic charm to be fully displayed.

The Swarovski Fenglian Store is the first image store of Swarovski, a crystal luxury brand, to settle in Beijing. It opened in April 2001 and held a grand opening in Fenglian with a huge investment of 500,000 yuan. ceremony. Walking into Swarovski on the first floor of Fenglian is like stepping into a "Crystal Palace". It not only has the latest Swarovski accessories for each season, but also brings together many classic series worth collecting. In the past two years, a large number of white-collar workers and celebrities have become loyal customers of Swarovski Fenglian Store. Pure, noble and outstanding crystal jewelry is not only a symbol of purity and steadfastness of love, but also a high-quality product highly praised by the fashion industry. To this day, as the first image store, Swarovski has never offered discounts in Fenglian.

An elegant swan floats in meditation above the auspicious clouds composed of "SWAROVSKI". This unique and creative trademark is as impressive as Swarovski's beautiful face. The swan crystal logo is Swarovski's traditional symbol and a symbol of the exquisite and elegant spirit of Swarovski crystal. The most impressive thing about Swarovski's crystal jewelry is not only how skillfully its products are polished into dozens of facets, but also how well they refract light, making the entire crystal product look particularly dazzling. What's more, Swarovski has always instilled a refined culture into people through its products.

Swarovski is not only synonymous with man-made crystal products, but also a symbol of culture. It has an irreplaceable value, that is - fun.

SWAROVSKI, who created the world with crystals

SWAROVSKI is the surname of a family, but in Austria, having this surname is an honor. It is so famous, but also because it is a truly century-old brand.

To this day, when it comes to crystal products, the first brand that experts think of is Swarovski. This company, which was born in 1895 in the picturesque Tyrile County of Austria, pioneered the use of mechanical cutting of crystal stones to create crystal products that are more brilliant than natural crystals. Today, it has become the largest crystal stone in the world. manufacturer. The most impressive thing about Swarovski's products is not only how cleverly polished its products are into dozens of facets, so that they have excellent refraction ability for light. The entire crystal product looks particularly dazzling. Swarovski has always instilled a refined culture into people through its products. Therefore, Swarovski is not only synonymous with artificial crystal products, but also a symbol of culture. Some people say that Swarovski products are too expensive, but at the same time they admit that they have an irreplaceable value - fun.

The themes of tens of thousands of artificial crystal products are closely related to people’s daily life, including animal series, transportation series, architectural series, etc., and their shapes are also active, lively, friendly and warm. Most of the ornaments and ornaments are small and exquisite, so the workmanship is particularly exquisite. Whether they are collected or used as gifts, they are quite tasteful and classy. Most people who have bought Swarovski products have become loyal repeat customers, so Swarovski has the largest club in the world - a club composed of 200,000 product collectors. Swarovski Club members can purchase a special member-only product from the company each year. In order to keep up with the trend of environmental protection, Swarovski has launched crystal products in the shapes of antelopes, elephants, and lions in recent years. These special products are currently rapidly appreciating in value, confirming the Swarovski family's business principles of integrating artistry and commerce.

Perhaps due to the romantic and friendly national character of the Austrians, all club members will receive a letter written by the president of the company in the native language of the member when they join the club. This kind of respect and sentiment really makes the material value of the product worthless. So important. This is why many celebrities in Europe and the United States have a soft spot for it.

The Swarovski name has only appeared in China for a short time, but soon the company has found a good market in duty-free shops and high-end department stores in major cities. Swarovski's first store is in Beijing's Saite Shopping Center.

The Crystal World of Swarovski

History is like a huge crystal mirror. From the glorious past and the records that are constantly being created, we see the leader of the crystal world - Swarovski. A dazzling halo created by individual artificial crystal stones. Founded in 1895, Swarovski, like international brands such as Cartier, Hermes and Louis Vuitton, has a glorious history that they are most precious and proud of. assets.

The Swarovski "Crystal World" located in Innsbruck, Austria, is not only the largest crystal museum in the world, but also the home of the beautiful and legendary Swarovski crystal stones.

The founder, Mr. Daniel Swarovski, was born in Northern Bosnia - a place with a long tradition of glassmaking in the seventeenth century. In 1895, he immigrated to Wattens, a simple town with only 8,000 residents in Delos, Austria, and started the business of Swarovski artificial cut crystal stones.

This hotel was designed by Austrian designer Ander Heller to commemorate the 100th anniversary of the brand. Since 1987, it has developed nearly 430,000 customers worldwide. The "Crystal World" museum with more than 5,000 collecting members not only collects amazing creations from artists and crystal stones from all over the world, but also holds two unparalleled Guinness records for crystal stones.

The Swarovski "Crystal World" located underground is divided into several spaces according to different design themes. One of the most fascinating is a meditative world filled with fragrance, musical notes and crystal light and shadow.

In addition to the various contemporary crystal stone artistic creations that can be appreciated, this museum, which cost 10 million US dollars, is 11 meters high, 42 meters long and weighs 12 tons. A crystal wall constructed of crystal stones; and a crystal stone equivalent to 300,000 carats, with a diameter of 40 centimeters and a hundred facets; and a crystal stone cut out of a crystal stone that is only 0.8 centimeters and is known as the smallest in the world. Seventeen aspects..., people today can't help but be full of endless yearning for Swarovski's artificial crystal world...