SMS address is the basis of the application of "Lingxin Website". Enterprises need to give their Lingxin Website a name similar to domain name, and mobile phone users can realize information interaction with the enterprise Lingxin Website by sending this name. Enterprise users can use the existing enterprise name, font size, product name and trademark as their own SMS website, which can be Chinese, English letters, numbers and so on. SMS URL adopts the management principle of first registration, first possession and then dispute.