Customer acquisition channels: Any channel can be used to reach consumers, depending on the characteristics of the product.

Online channels: e-commerce platforms, social media; offline channels: immediate consumption channels, mainly refers to catering channels corresponding to beverages and other categories/non-consumable retail channels, mainly refers to modern channels and traditional channels /Special channels, such as clinics, hotels and other channels.

Customer acquisition is to acquire customers. In the Internet era, efficient and low-cost customer acquisition methods are favored by many enterprises. Accurate customer acquisition is to classify and summarize the information data collected offline and calculate and analyze it through the platform. , find out the rules, draw user portraits, and conduct multi-dimensional screening, then place ads to specific groups of people through precision marketing, tap high-quality potential customer groups, and improve customer conversion rates.