The success of a company is closely related to the CEO's personality charm, emotional quotient, IQ, and reverse quotient. The life experiences and adversities faced by Guoguang entrepreneurs are something ordinary people have never experienced. He was born in a remote and impoverished rural area at the junction of three counties. His family background was not good. He had seven brothers and sisters who were bullied. He had to shoulder the responsibilities of his parents since he was a child. The seven sisters lived in harmony in a big family, forming Guoguang's cultural gene of tolerance and peace. . He was an educated youth during the Cultural Revolution, and later worked as a blacksmith in an ironworks society. The hardships and training tempered the entrepreneur's tenacity, rationality and vision.

Good family upbringing, teaching and educating people in normal schools, and being a role model for others have formed the genes of Guoguang's learning-oriented enterprise and its emphasis on talent cultivation and integrity. The experience of being in a factory, studying and teaching, loving science and technology, and being keen on scientific research and the transformation of results formed the dumbbell-type gene of Guoguang that emphasizes R&D and market. These genes of entrepreneurs lay the foundation for gathering talents and forming corporate culture for the development of enterprises.

In the process of company development, these genes and spirits of entrepreneurs gradually evolved into the Guoguang Way. The Way of Guoguang records the development and concept formation process of Guoguang, creates a peaceful and stable Guoguang, and guides Guoguang to continue to move forward.

When Guoguang entrepreneurs founded Guoguang Preservative Factory, they had no awareness of establishing a corporate philosophy. Improving product quality and being honest are entirely based on the entrepreneur's character and conscience. It is based on the original understanding that if the product quality is not good, there will be no market, and if you are not honest, others will not be willing to cooperate with you. As people recognized Guoguang preservatives, repeat customers gradually increased, and Guoguang's reputation gradually formed. Entrepreneurs realized that "quality and integrity" are the most effective means of establishing reputation.

With the continuous advancement of reform and opening up, Guoguang plant growth regulators have been promoted and applied. In the process of enterprise development, issues such as talent, management, trademark patents, and environmental protection have emerged. When Guoguang summarized the development history of the enterprise, We further realize that "building a brand, building features, and focusing on talent introduction and training" is the only way for an enterprise to grow.

With the further growth of the enterprise, the gradual transformation of the marketing model, and the strengthening of technical services, the Guoguang brand has been further improved. At the same time, we have noticed that some domestic companies, driven by short-term behavior, do not pay attention to product quality and are not honest, resulting in a short life span of the company. Most of the well-known companies in the world that value product quality and brand have a history of more than a hundred years. Based on these insights and on the basis of summarizing the success and failure of Guoguang's development and analyzing the same industry by analogy, Guoguang formed the Guoguang corporate philosophy of "doing business for a hundred years and building a brand", and used this concept to guide and standardize "doing quality, doing integrity, and doing Characteristics, providing services, being harmonious, fulfilling social responsibilities, emphasizing corporate culture, and emphasizing talent training are the sub-concepts and behaviors, so as to achieve victory with brand and last for a hundred years.

Entrepreneurs firmly believe that when an enterprise develops to a certain level, the value of the brand will outweigh the tangible assets. Once the corporate philosophy becomes Guoguang's core consciousness and execution ability, it will naturally form a corporate culture and corporate belief that cannot be imitated by others. This corporate culture and belief will become the company's high-level core competitiveness.

The Way of Guoguang tells the story of Guoguang’s development, the formation and origin of its philosophy and mission, the genes for its growth and expansion, and the persistence it must endure if it wants to develop sustainably. Guoguang corporate philosophy. ……………………………………………………………………………………

Be a standard, an example, and a characteristic;

Guoguang Quality and brand are built in the hearts of users! ……………………………………………………………………………………

Guoguang helps growers realize their wishes,

with health and safety , environmentally friendly high-quality specialty products and excellent technical services,

fast logistics, meeting the needs of agriculture, horticulture, forestry and garden maintenance. ……………………………………………………………………………………

Cooperation is the cooperation of character;

Be a good person before doing anything , brand comes from character;

Personal brand is as important as corporate brand;

The secret of personal success: diligence, dedication, loyalty and initiative;

Word of mouth Don't underestimate it, good or bad will affect your life;

Character, quality, and loyalty are the first, three-thirds of it is talent and seven-tenths of virtue.

……………………………………………………………………………………

Products equal character,

Execution is the core of an enterprise Competitiveness;

Execution culture is an important part of corporate culture;

Quality, safety, environmental protection, customer complaints, small problems are big problems. ……………………………………………………………………………………

PDCA cycle---P (planning), D (implementation), C (inspection) ), A (improvement);

Focus on the process---the only thing that can be changed is the process; look at the results---the only thing that cannot be changed is the result: ……………………………… ……………………………………

Be prepared for danger in times of peace, keep pace with the times, be low-key and pragmatic, neither arrogant nor impetuous, and make democratic decisions………………………… ………………………………

Insist on innovation and development in the agrochemical industry, especially in the field of plant growth regulators and functional fertilizers, and strive to improve quality, net profit and market share. To become a leader in the same industry, when the time is right, we will develop and expand the enterprise in other related fields. While doing a good job in the domestic market, we will expand overseas markets, participate in international competition, and become a world-renowned professional manufacturer of plant growth regulators and functional fertilizers. ..................... The correct business philosophy is the guarantee for successful agricultural management. Concepts are resources and consciousness is Capital, ideas are the way out. The real pesticide competition is not in the city, nor in the dealers' stores, but in the countryside, farmers, and bases. Only by establishing quality and brand in the hearts of farmers can we be invincible forever. Mutual benefit is cooperation. On the basis of small companies producing products and large companies producing services, price competition is a low-level competition for enterprises. Competition between brands and corporate culture is a high-level competition for enterprises. Standardizing the market, making cash and providing services - the inevitable trend of agricultural input management