* * * There are obvious advantages in enjoying the B-end service of the economic platform.
In the primary stage of * * * enjoying economic development, industry platform products mostly focus on C-end applications. In the future, with the gradual maturity of the * * * economic model, the economic application of * * * around enterprise B-side services will be realized. Including the enjoyment of office space, enterprise resources and supply chain interoperability, will become the key mining areas for * * * to enjoy economical B-end services.
* * * Enjoy the economic platform has outstanding advantages in serving the B-end market: First, the platform has huge consumer traffic and data resources, which can help enterprises to make accurate user portraits, provide a customer base, collect user feedback, and better meet the diverse and personalized needs of consumers; The second is to achieve service cost reduction and efficiency increase through scale effect.
* * * As a link of multi-agent integration, Enjoying Platform can gather, integrate and share industrial chain resources, give full play to the advantages of scale, and provide efficient and low-cost related services for enterprises and merchants.
Developing the B-end market will help enterprises enjoying the economic platform to further expand the market at a lower cost and cultivate new competitive advantages.
First, the compliance of service providers in the B-end market is high. Enterprises and related employees have obtained corresponding business qualifications, and the platform does not need to invest additional compliance costs;
Second, the business stability is strong. The specialization level of B-side service is higher, the switching cost of users is higher, and it is easier to enhance user stickiness and form service barriers.
Third, the social security level of employees is relatively high. Employees generally sign formal labor contracts with enterprises and enjoy corresponding labor security, which reduces the social security responsibility pressure faced by platform enterprises.
* * * Enjoy the platform and expand the coping strategies to the B end.
There are also significant differences between the services for B-end enterprises and those for C-end consumers, so we need to adopt targeted strategies to enjoy the platform: First, we should adopt customized and targeted professional solutions according to different business forms. C-end market has a huge user base, a relatively high degree of standardization of products or services, a relatively simple business scenario, and more emphasis on transaction frequency;
There are significant differences in the needs of enterprises of different industries and sizes in the B-end market. The standardization of products or services is relatively low, and the business scenarios are complex. Need to have a specific and in-depth understanding of the industry, business development, organization and management of the enterprise.
The second is to design diversified service models and flexible pricing models according to different business models. * * * The revenue from enjoying the C-side service of the platform mainly comes from the user's purchase of services or advertising revenue, and the service pricing is relatively standardized; The revenue of B-end services mainly comes from providing customized solutions for enterprises, with more diversified service types and more flexible pricing methods, such as commissions and revenue sharing. The platform needs to adopt differentiated marketing, service and pricing strategies for different businesses.
* * * Enjoy the platform and gradually expand to the B end.
More and more * * * enjoyment platforms are turning to the B-end, that is, the enterprise service market. * * * Enjoy the increasingly fierce competition in the B-end market, and its business expansion will undoubtedly profoundly change traditional industries and comprehensively promote the platform transformation of offline commerce.
Tourism field
In the field of travel, the taxi business of Didi Platform has been upgraded to "fast new taxi", and special subsidies have been invested to issue taxi tickets to taxi passengers. Fast new taxis will provide services to users through Didi APP, and small programs will be opened in the future. Taxi business has reached a new height in the company's overall business, and has provided services in more than 360 cities.
Dida company has cooperative relations with Xi, Shenyang, Xuzhou, Nanjing and other cities. And promote the digital transformation of traditional taxi business by opening up data among passengers, drivers, meters, vehicles, taxi companies and management departments. After taking a taxi, users can realize a series of online functions such as real-time query and sharing of itinerary, service evaluation and complaint, aggregate payment, using various travel tools, electronic invoice and so on. Let passengers enjoy a more convenient and intelligent ride experience.
Gaode Taxi launched the "Good Taxi" plan, and plans to complete the integration and transformation of 1 10,000 taxis in one year to help 300 taxi companies upgrade digitally; Reached reduction cooperation with many large taxi companies in Beijing, such as Crescent League, Beifang Beichuang, Beiqi Taxi, Jinyinjian Travel, etc.
The new strategy of T3 travel introduces "T3 new taxi" into the traditional taxi business, aiming at matching the online demand and offline taxis. Some cities have also begun to explore ways to integrate the development of online car and traditional taxis: for example, the taxi driver's license and online car driver's license in Shenzhen and Guiyang are combined into one, and qualified taxis in Jinan can apply for conversion to online car.
Life service field
As early as 20 16, Meituan began to launch B-side, and successively launched B2B platform of catering supply chain and SaaS cash register business. During the organizational restructuring from June 2065438 to October 2008 10, it became the cashier division of Express Travel Division and Daodian Business Group respectively. In terms of merchant selection, the B-end layout of Meituan Catering also chose a larger number of small and medium-sized merchants to cut in, instead of directly cutting into the big KA (important merchants). Because the big coffee's own data management system is relatively mature, the switching cost is also high.
In 2020, the US Mission implemented the assistance program. On the one hand, it helps businesses to expand online sales channels and expand new sources of income through sales and online shopping malls. On the other hand, by providing intelligent hardware and digital solutions, it helps merchants to make intelligent decision and management in store location, product design, event operation, brand marketing, etc., and accurately coordinate the space-time layout and resource allocation of enterprise service capabilities, thus helping small and medium-sized merchants to carry out digital transformation.
Hungry? The platform strengthens the layout of corporate ordering services, and provides one-stop corporate ordering management services for corporate business banquets, conference meals, group meals, overtime meals, business trips and other dining needs. After employees place an order, they can use the enterprise to pay and make a unified invoice, which eliminates the cumbersome process of paying in advance before reimbursement, and can automatically deduct meal supplements and make donations among employees, which is more flexible and humanized. On August 27, 2020, hungry, it was announced that it would normalize the "10 billion subsidies" and accelerate the layout at the B end.
Jiedian cooperates with shopping centers, convenience stores, hotels and catering enterprises. In addition to providing fee-based services, it also helps businesses to get through the membership system, carry out advertising marketing, build peripheral products, and improve customer acquisition ability and brand exposure.
-For more research and analysis of this industry, please refer to the Analysis Report on the Economic Development Mode and Typical Cases of the World and China * * * by Forward-looking Industry Research Institute.