Luo Yonghao is certainly no stranger to everyone. The most well-known thing is that he is the executive director of Smartisan Technology. Later, due to the company's crisis and liabilities, he himself was included in the list of dishonest persons. Even after he experienced such a big blow, Luo Yonghao relied on his perseverance to make a successful comeback and started live broadcasting. Although his live broadcast career was booming, he was also exposed to selling knockoff products in the live broadcast room. The reason is that Luo Yonghao put two low-cut vulcanized shoes from a Japanese brand in the live broadcast room. Some netizens said that the shoes bought in the live broadcast room were different from those bought in physical stores. Therefore, some media questioned whether the authorization link for the product was correct. Complete, believing that the product was a so-called "knockoff", Luo Yonghao responded promptly afterwards, saying that the shoes sold in the live broadcast room were officially authorized. Although there is no specific statement on the matter, since some people have suggested that the shoes are different from the genuine ones, there is a risk that they may not be genuine. So how do we distinguish authenticity from falsehood in daily life? Let’s take a look.

1. Look at the product trademarks

Regular and genuine products have exclusive trademarks, and they are certified by the State Administration for Industry and Commerce, so when printing, they will be printed on the trademark Surrounded by signs such as "Registered Trademark", "Notice" or "R", it means that this is a genuine product of the brand. For counterfeit products, either the trademark pattern is different, or there is no relevant registration mark, so use these points to compare the difference between real and fake products.

2. Look at the quality of the goods and packaging

The quality of genuine goods and outer packaging is guaranteed. Generally, you can feel it to a large extent by touching it with your hands. It will be very rough and inferior. Some icons or text are relatively clear and beautiful, not blurry, and the colors are relatively pure. Generally, there will be no fading or off-line after washing, and the packaging exhibition will be printed with the corresponding product name, factory name and factory address specifications. The model number and other general information need to be explained, otherwise it will be suspected of concealing from consumers, and whether it is genuine is also questionable.

3. Look at shopping channels and product prices

Generally, formal and branded products have exclusive sales channels, such as some online flagship stores or offline specialty stores. Stores in various large shopping malls, etc., the management systems for purchasing through these channels are strictly controlled. These stores are generally directly authorized by the brand to sell, with a guarantee of authenticity, and the prices are relatively consistent. As for the sales channels of counterfeit products It is more diversified, and the selling price will be cheaper than the official price. The prices in different channels are also different, ranging from high to low.

So when choosing a product, you must understand the product information from many aspects. The above points are the most basic methods to identify authenticity. Friends in need can learn more.