Rouse, whose Chinese name is "Lozi", is a clothing brand in China. Lords Group Co., Ltd. is one of the modern joint-stock private enterprises with large scale and influence in the domestic clothing industry. It has 16 subsidiaries in clothing, real estate, energy, import and export trade, technology, etc. The men's clothing segment is one of the focus of the brand. one.
Rouse, whose Chinese name is "Lozi", is a clothing brand in China. Lords Group Co., Ltd. is one of the modern joint-stock private enterprises with large scale and influence in the domestic clothing industry. It has 16 subsidiaries in clothing, real estate, energy, import and export trade, technology, etc. The men's clothing segment is one of the focus of the brand. one.
Brand Development
Lozi Clothing was founded in 1991. Over the past 30 years, it has been committed to clothing design and manufacturing, brand franchise operations, professional clothing customization services, and garment export trade. It is a domestic A large-scale and influential private enterprise in the apparel industry. Zhejiang Lozi Co., Ltd., which integrates series of clothing design, development, production, sales and foreign trade exports, has been among the top 100 clothing companies in the country in terms of sales and profit and tax for consecutive years. In 2006, the Lozi brand was awarded the title of China's Well-known Trademark. The shirt was awarded the title of China Famous Brand Product again in 2007, and its national sales volume and market share have ranked among the top two in the country for consecutive years. "Lozi" series of clothing are sold all over the country and overseas, with a good corporate image and excellent brand reputation. In 2009, the group achieved total sales of RMB 1.7 billion, and the company's total assets reached RMB 1.1 billion.
Introduction to the logo
The theme is the "R" in the initials of "ROUSE", which is an image combination of the strokes of the letter R. The vertical shape of R is as elegant and solemn as an ancient Roman column. The light and agile ribbons flutter like oriental silk, forming a fusion and unity of Eastern and Western styles. It symbolizes the overall combination of movement and stillness, which is calm and elegant, implying the stable growth of Lords Group and its determination to forge ahead and innovate. At the same time, the logo looks like a flag flying in the wind, symbolizing the belief and pursuit of Lozi Clothing in leading the fashion trend. The logo style is simple yet luxurious and friendly, which fully embodies the dynamic, fashionable and modern characteristics of the apparel industry, and is in line with the Loz Group's continuous innovation and corporate growth. The entire logo is dark green, with a fresh and natural tone and full of vitality, implying that Lodz's career is like pines and cypresses, always at its peak; green means eternity, showing Lodz's persistence in the cause and constant pursuit of innovation; at the same time, the color is full of rhythm, Dynamic, elegant and sophisticated, it appropriately highlights the market value of Loz products.
Main products
Lotz shirts are well-known, and their domestic market share has firmly ranked second; high-end suits with European style and excellent quality have been launched on the market; "ROUSE.FRI" casual clothing with the design concept of "simple leisure, return to nature" has been rated as the most fashionable men's clothing brand many times. The group also owns a series of brands such as the sports and leisure apparel brand "BALHARBOR" that is jointly operated with Japan.
In general, Rouse is a relatively well-known men's clothing brand in China. The men's clothing of various types and styles are of high quality and are worthy of purchase by consumers.