Severely crack down on illegal activities such as trademark infringement and counterfeit patents, protect the legitimate rights and interests of right holders, and promote the continuous improvement of the innovation environment.

The new trademark law prohibits the use of Chinese well-known trademarks. Producers and operators are not allowed to use the words "well-known trademark" on commodities, commodity packaging or containers, or in advertising, exhibitions and other commercial activities.

Well-known trademarks refer to trademarks that are well known to the relevant public in China. The "Regulations on the Recognition and Protection of Well-Known Trademarks" states: The relevant public includes consumers related to a certain type of goods or services marked by the use of trademarks, other operators who produce the aforementioned goods or provide services, as well as sellers and sellers involved in distribution channels. Relevant personnel, etc. Well-known trademarks have their own particularities compared with general trademarks. General trademarks can only be protected on similar goods or services, while registered well-known trademarks can not only obtain similar protection, but also cross-class protection.