As a piece of intellectual property, a trademark should be owned by every company. It will appreciate in value as the company's brand continues to improve, and its future value will be immeasurable. So don’t underestimate the small size of a trademark. Its function is very powerful. The following will tell you about the powerful functions of trademarks from 5 places.

1. Trademarks have the function of identifying the source of goods

Trademarks are identifiable, which is also the basic and primary function of trademarks. Trademarks are created because of the need to identify the source of goods. , therefore only those with this function can become a trademark, and those without this function cannot be called a trademark.

2. Trademarks have the function of promoting sales

Producers and operators use trademarks to indicate the source of goods, and consumers use trademarks to distinguish similar goods, understand the goods, and make choices. In this way, Trademarks have become an important tool for developing markets and competing in the market. This is also a relatively important function of trademarks.

3. Trademarks can ensure the quality of goods

The use of trademarks can make producers and operators feel the pressure of market competition, pay attention to the quality of goods, and maintain the stability of quality. Trademarks also play a role in ensuring product quality.

4. Trademarks have the function of advertising and publicity

Modern commercial publicity often centers on trademarks. Trademarks are used to publish product information and promote products, which are eye-catching, concise and easy to remember, and can be used with the help of trademarks. A trademark is a specific mark that attracts consumers' attention and deepens their impression of the product. Products attract consumers, and consumers choose products with the help of trademarks. The role of trademarks is obvious. In reality, trademarks become silent advertisements, which further demonstrates the advantages of trademarks.

5. The function of trademarks in establishing business reputation

Trademarks are the best mark of product reputation and related corporate reputation. Therefore, an effective way to establish goodwill is to form an outstanding reputation. 's trademark. This kind of reputable trademark can not only help consumers choose trustworthy products, but also help manufacturers and operators avoid damage to their goodwill. Moreover, the wider the scope of use of trademarks, the greater the role of establishing and maintaining goodwill, so that competition among enterprises and products becomes competition among trademarks. The higher the popularity of trademarks, the stronger the competitiveness.

The above five points are about the powerful functions of trademarks. After reading the above, companies that have not planned to obtain a trademark are more excited. It is better to take action than to take action. Our Bajie Intellectual Property Trademark Transfer Network There are a large number of high-quality trademarks. Interested companies can click in to choose and have a look. If you encounter a trademark you like, you can directly consult customer service to purchase it. Trademark transfer is the fastest way for companies to own trademarks, usually 6-8 The transfer can be successfully completed within months.