It reduces the allocation rate of market resources. Market economy needs an economy ruled by law based on honesty and fair competition. Fake and shoddy products disturb the normal economic order, distort the normal competition and price leverage, make it difficult for high-quality products to survive, destroy the normal relationship between supply and demand in the market, and reduce the consumer experience and the allocation efficiency of market resources.
Disrupting the market economic order, because the cost of fake and shoddy products is much lower than that of high-quality products, they can always be sold at a lower price, but there is no guarantee of quality. However, counterfeit products occupy the market share of high-quality goods, and some directly steal genuine trademarks, which has caused great influence and loss to society and genuine products and disrupted the normal market economic order. This is the phenomenon that bad money drives out good money.
It reduces the social welfare of consumers. High-quality products will bring good satisfaction to consumers. Whether it is eaten or used, it will generally bring a good side to consumers. As long as there are economic conditions, consumers have the ability to buy high-quality goods. However, fake and inferior products are different. In order to pursue profits, counterfeiters and sellers often make fake and inferior products at low cost or illegally added, which not only hurts legitimate manufacturers, but also easily causes physical, economic and spiritual losses to consumers, greatly reducing the social welfare that consumers should enjoy.
The appearance of fake and shoddy products has increased the transaction cost of the market and society, which has made many consumers hate it. Many operators and consumers spend a lot of time on identification and search when buying goods, and don't want to suffer losses because of buying fake and shoddy products, which requires consumers and operators to spend more material resources, energy and costs. Therefore, regular manufacturers and regulatory authorities need to spend more resources, manpower and financial resources to crack down on counterfeit goods, which increases people's costs in the market and society, benefiting only counterfeiters and sellers.