Radeon (Chinese name is Lei?) is a trademark of an English product. Radeon is a series of display chips produced by AMD. Commonly known as A card. The full name is generally written as: AMD Radeon HD xxxx, for example, the desktop graphics card model: AMD Radeon HD 6450, which is the brand of AMD-ATI desktop-level graphics cards, corresponding to NVIDIA's Geforce.
There is also AMD Fire Pro for professional users?
It is just a trademark brand, the original meaning is the radioactive element radium?;
The popular point is: AMD is a company , divided into CPU and GPU. Under GPU, there are brand products such as Radeon and FirePro for different user markets
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In mid-August 2010, there was Rumor has it that AMD plans to completely abandon the "ATI" trademark it has acquired for many years at the end of that year. Then with the release of the official new LOGO, we finally said goodbye to this brand that has existed for a quarter of a century. Old version of AMD and ATI labels
AMD naturally did this after many aspects of measurement, and there are good reasons. According to a recent survey of thousands of independent graphics card users in the United States, the United Kingdom, Germany, China, Japan, Brazil, Russia and other places, the respondents knew that after the merger of AMD and ATI, their choice of AMD increased three times. , AMD's brand strength is also significantly stronger than ATI. In addition, the brand influence and loyalty of Radeon and FirePro are also very high. In view of this, AMD finally decided to abandon ATI and unify everything under the AMD brand. In fact, in mainland China, more than half of the computers assembled by students use AMD CPUs. However, a considerable number of these computers are composed of AMD CPUs and Nvidia discrete graphics cards. The main reason is that they are subjectively recommended by retailers. , the ATI brand is far less popular than AMD in China. In order to erode Nvidia's advantage in this field, AMD considers using its own AMD logo to build the reputation of independent graphics cards in mainland China. Once widely publicized by retailers, it will not be a big deal to use the AMD 3A platform for one-stop sales in the field of student assembly machines. It's difficult. The arrival of Fusion APU fusion acceleration processor also provides the best opportunity to abandon ATI. AMD said that integrating the best products of AMD and ATI will provide a high-performance, high-efficiency heterogeneous computing system, which is targeted at the new LOGO writing field for mobile AMD graphics cards such as thin and light notebooks and netbooks.
Ontario is scheduled to ship in the fourth quarter of 2010, and Llano for mainstream desktop and mobile is scheduled to ship in the first half of 2011. The first batch of "AMD Radeon" brand graphics card products will be released at the end of this year, perhaps the legendary "Radeon HD 6000" series, or the "AMD Radeon HD 6000" series, while the existing ATI Radeon products remain unchanged. The overall style of the new graphics card LOGO is still based on the familiar red and black colors, with the addition of grass green, which symbolizes AMD. Interestingly, while abandoning "ATI", AMD designed two new Radeon/FirePro LOGOs. One of the main bodies has the words "RADEON GRAPHICS" and "FIREPRO GRAPHICS", and the AMD LOGO is embedded in the curved black frame at the bottom; the other The main body is simplified to "RADEON" and "FIREPRO", and "GRAPHICS" is written in the rectangular black box at the bottom, without "AMD" at all.
Obviously, the latter design method is to take care of the OEM channel, especially to facilitate continued peaceful coexistence with the Intel mobile platform and to avoid the simultaneous appearance of two competitive logos, Intel and AMD. In addition, AMD will expand the coverage of the VISION brand in the future to fully cover chipsets, desktop processors, mobile processors, and mobile technologies. In this way, AMD's brand identity system will be extremely simple from 2011: the company's trademark AMD, server processor Opteron, chipset and desktop and mobile processor VISION, and graphics card Radeon/FirePro. Although it is always sad to say goodbye to a classic brand, the pace of the times will never stop, and this change is not a bad thing. Someone commented: "When I saw the new Radeon LOGO, for a moment I completely forgot about the ATI (that was) next to it. (The new LOGO) looks very attractive." Of course, before the new logo is officially adopted, We can't say for sure that the AMD logo will definitely replace the ATI logo. Everything will be determined after the incident. It is still just speculation at this stage.