The transfer price of a Tmall online store can be tens of thousands, hundreds of thousands, or even millions. I believe everyone has this doubt: Why are the prices of the same Tmall stores so different?

1. The difference between the annual technical fee and the amount of the deposit. As we all know, all Tmalls need to pay the annual Tmall technology fee for the next year at the end of one year. If the annual sales in the next year reach Tmall's regulations, then these annual technology fees will be refunded to the merchants. Even though Tmall store prices are so high, this is not the price of the store. It includes Tmall technology annual fees and deposits, and the annual technology fees and deposits for different categories are also different. So this is one of the reasons why Tmall store transfer prices are different

Second, the types of Tmall stores are different. At present, Tmall stores are mainly divided into flagship stores, specialty stores and specialty stores. Relatively speaking, the prices of flagship stores are much more expensive than those of specialty stores and specialty stores.

Looking at the current online store transfer market, a Taobao Crown store is only worth about 20,000 to 30,000, while the current transfer price of Tmall stores basically starts at 100,000, and some even cost hundreds of thousands. Even millions. The reason why Tmall stores are so expensive is not for nothing. As the saying goes, you get what you pay for. The value of Tmall stores also indirectly explains the market effect of Tmall stores.

Taobao has no threshold, the application is simple, and the online store transfer price is low. Tmall has a high threshold. Normal applications will not be approved, and the store transfer price is also high. Merchants still prefer to choose Tmall online store transfer. This is the advantage of the Tmall store transfer platform.