A logo is a graphic communication symbol that expresses a certain meaning to people with a concise image. It can identify, instruct, and guide the public. It can convey specific meanings by creating typical symbol features. information.

As a visual graphic, logos have a strong communication function. They are easily understood, communicated and used by people around the world, and have become an international visual language. Signs come in different objects and categories and have many uses based on function and classification. Signs mainly include trademarks, logos, and company logos.

(1) Trademark: It is the mark of goods. It is the visual core of the brand image. It is widely used in the commercial field and becomes a symbol of commercial value.

(2) Logo: It is derived from the historical transformation of badges. It uses symbols and graphics to symbolize the identity of its users, such as national emblems, military emblems, group emblems, etc.

(3) Public symbols: refers to knowledge system symbols used in public places, transportation hubs, construction and environment.

What are the characteristics of the logo?

Answer:

(1) Recognizability: Unique personality and strong impulse, which can be recognized at a glance and never forgotten.

(2) Artistry: Giving people a sense of beauty is the basic requirement for its artistry.

(3) Salience: strong visual impact, strong and eye-catching colors, concise and clear graphics. aShape: summary, conciseness, refinement, exaggeration. b Color: Through different colors, red is associated with: sun, flame, youth, warmth, etc. Yellow association: bright, exciting, vigilant, happy, etc. Green associations: grassland, forest, health, peace, etc. Blue associations: sky, ocean, calmness, honesty, etc. White association: snow, clouds, purity, brightness, etc. Black associations: night, calm, heavy, etc. Among them, red in signs mostly means emergency or prohibition; green means safety and environmental protection.

(4) Diversity: wide variety and wide range of uses.