It is common for singers to sign CDs and writers to sign books, but there is a bold vegetable vendor in Changsha, Hunan Province who sells earth eggs by signature.
The earth egg with the name "Lixin Luo" has become a golden signboard in Changsha consumers' hearts.
Don't want to be a vegetable vendor.
Lixin Luo was born in a peasant family in Wushi Town, Xiangtan City, Hunan Province. Because of his poor family, he went to Changsha as a bricklayer with his fellow villagers after graduating from junior high school. He looked at the tall buildings in big cities and thought it would be great if he could stay in this city one day!
Here comes the opportunity. One day, the master in charge of cooking on the construction site asked for leave to go home, and Lixin Luo took his place temporarily. When he went to the market to buy food, he met a fellow villager and they chatted. During the conversation, Lixin Luo learned that this fellow villager can actually earn ten or twenty yuan by selling vegetables every day. He thinks that he works hard every day for only ten dollars. Selling vegetables is not only easy, but also makes more money. Can he live in a big city if he sells vegetables himself?
1990 After the Spring Festival, he went to Changsha alone with the 200 yuan money he had saved as a bricklayer. He used the money to rent a private house in the city, bought an old bicycle and started his own business plan.
Every day, Lixin Luo gets up at two or three o'clock in the morning, rushes to the vegetable wholesale market to purchase goods, and then comes back non-stop to pick up vegetables and start a day's business. Because Lixin Luo has always adhered to the principle of small profits but quick turnover, his vegetables always sell faster than others. After a year, he earned 5000 yuan except expenses, which is much better than being a bricklayer. He was more motivated and took his wife to Changsha.
Because there is one more person, the daily expenses are bigger, but the business is not as good as he expected. In order to earn more money, they must work harder than before.
One day, an old woman who frequented their business found him and said, "My daughter-in-law is in confinement. Can you bring me some earth eggs from your hometown? " At that time, Lixin Luo didn't think much. She brought 20 kilograms of earth eggs from her hometown to help. The old woman only needs 5 kilograms. Unexpectedly, the remaining 10 kg was robbed in less than half an hour. Excluding the round-trip fare, I earned more than 20 yuan in half a day. At this moment, Lixin Luo realized that since the vegetable business was so difficult, why didn't he take his eggs to Changsha to sell?
Selling signature earth eggs tastes sweet.
With the idea of giving it a try, Lixin Luo bought some earth eggs from his hometown. In less than half an hour at a time, dozens of pounds of eggs were snapped up. Lixin Luo praised his discovery and mobilized his parents to help him buy in his hometown.
In May, 200 1 year, Lixin Luo went home and brought more than 200 kilograms of earth eggs to Changsha, wondering how much money he could earn this time. But to his disappointment, few people came to buy eggs. The couple looked at each other, wondering what was wrong. After dinner, he went out for a stroll and heard several neighbors talking: "Why does that Luo have so many earth eggs?" Will he pretend to be a fresh egg? " Lixin Luo suddenly realized that everyone was worried about whether he was shoddy.
The next day, Lixin Luo looked at the eggs that had been left unattended for several days, and sat alone in the shop in a daze. Suddenly, he patted his thigh, jumped up and said, "Yes!" To his wife's surprise, he quickly told her what he thought: "Now some singers, movie stars and writers are selling CDs and books through signatures. Why can't we sign to sell eggs? " Customers bought our eggs and found them to be fake or stale, so they can sign and return them unconditionally, so as to reassure customers? "
Do it. Early the next morning, he spent two yuan to carve a private seal of "Lixin Luo". After returning home, he wiped the earth eggs in the laundry list with a towel, and then carefully stamped his name. He thinks everyone can buy with confidence. However, instead of the hot sales scene he expected, it attracted more criticism. It turned out that some busybodies made fun of him after learning that he stamped the egg. No matter how Lixin Luo explained it, not many people bought eggs except watching the fun.
While Lixin Luo was worrying about this matter, one day, an old couple came to the store to buy eggs. The first one was 10 kg. He has never seen Lixin Luo buy so many eggs at once. It turned out that after the old couple heard about Lixin Luo, they came to see if it was true. If it does happen, their neighbors will also buy it.
Sure enough, in a few days, more and more people came to buy earth eggs. Hundreds of kilograms of earth eggs in Lixin Luo were sold out in less than half a month. Lixin Luo finally tasted the sweetness of the first bite of crab.
Honesty creates personal brand.
With more and more customers, the supply of raw eggs is in short supply. In order to expand his business, Lixin Luo hired three more workers to help him collect eggs.
One day in 2002, Lixin Luo was about to open its door. Suddenly, an old lady came in angrily with a few pounds of eggs in her hand. Without saying anything, she swept over and asked, "Didn't we agree not to sell bad guys? How can there be a few bad people in these eggs I bought? " When he heard that the eggs he sold had quality problems, Lixin Luo didn't dare to neglect them at all, and hurriedly broke them for inspection. Sure enough, what the old lady said is true. Lixin Luo quickly changed all her eggs and reimbursed the old lady for the fare.
Things finally narrowly missed in the past, but Lixin Luo dare not careless. He knows that it is a trivial matter to lose a few dollars when this happens. What matters is the reputation of honesty that he has worked hard to build. He gave his business to his wife and rushed back to his hometown in Urumqi alone. As soon as he got home, he called his parents and three other egg collectors together and asked what was going on. It turned out that because it was rainy season, two baskets of eggs were wet by rain.
When Lixin Luo returned to Changsha, he removed all the eggs from the booth. His wife didn't understand and said, "Even if it gets wet by the rain, it's a minority after all. Is it worth making such a fuss? " Before his wife's words were finished, Lixin Luo suddenly stopped: "Are you willing to let a mouse excrement spoil a pot of soup? Let these eggs ruin the credibility we have worked so hard to build? " Lixin Luo not only removed all the eggs from the booth, but also posted a notice asking customers to return all the eggs they bought these days.
A week passed, and few people came to return the eggs, but everyone passing by praised and said, "Ronaldinho, you are really trustworthy in business, and I will only trust you when I buy earth eggs in the future!" " As a result, business has not been affected, but it is more prosperous than before.
One day in June 2002, Lixin Luo made a summary of his business for half a year. At first glance, he was shocked: in the past six months, the round-trip fare and freight alone cost more than 5,000 yuan, and because of inconvenient transportation, the loss of eggs is also great, so although the business is good, the profit is not much. Lixin Luo thinks that instead of spending so much money on freight, it is better to buy a van to transport eggs. So he spent more than 20 thousand yuan to buy a steamed stuffed bun. However, with a car, the monthly expenditure is bigger than before. In order to maintain the previous profits, we must open up new financial resources. It happened that there were two shops for rent in a community, so Lixin Luo decided to use his fame to open another vegetable supermarket.
At the end of 2002, the "Green Vegetable Supermarket" in Lixin Luo was opened with firecrackers. At the beginning of its opening, Lixin Luo put integrity management in the first place, clearly marked all vegetables, with small profits but quick turnover, and publicly promised consumers that all vegetables in the store would ensure that pesticide residues did not exceed the standard; Never sell whiteboard meat. If found, reward the whistleblower 1000 yuan each time; Ensure that the goods are not shoddy and short of weight. Once found, they will be compensated ten times as much as the purchased goods. At the same time, telephone shopping is also set up, and all customers within two kilometers are responsible for free door-to-door delivery. Sure enough, this move attracted a large number of new and old customers. In 2004, Changsha Industrial and Commercial Bureau and Changsha Consumers' Association jointly awarded Lixin Luo the "Trustworthy Unit for Honest Operation of Consumers", and he became the first individual in Changsha vegetable industry to receive this honor.
Nowadays, Lixin Luo's business is getting bigger and bigger, and its monthly income has already exceeded 10,000. He not only bought an elevator with three rooms and two halls in Changsha, but also successfully registered the trademark of "Lixin Luo". This year, he also plans to build an eco-farm integrating planting, breeding, marketing and eco-tourism in his hometown to promote the brand of "Lixin Luo".