1. Compared with Tmall, Tmall prefers mass brands, and the access conditions are relaxed, which leads to the mixed brands of Tmall Mall, fierce competition among brands, intensified price wars and promotion wars, and the original brands of SMEs are strongly supported by Tmall Mall. But it is more powerful for the development of big brands, because it needs to invest a lot of manpower, material resources and funds. The image decoration and beautification of key stores provide a platform with great development potential for brand image display, but it needs the cooperation of professional artists, photographers and marketing promotion commissioners.

2. Tmall's powerful traffic occupies the throne of the e-commerce sales list, far exceeding the sales of JD.COM Mall. In addition, Tmall recently forced merchants to "choose one from the other" to make more clothing brands give up JD.COM. The reason is that if you choose to participate in the promotion activities in JD.COM, you can't participate in Tmall's year-end promotion activities such as double 1 1, which puts many businesses in a dilemma. Many merchants consider temporarily giving up the promotion activities in JD.COM from the sales quota of Tmall, because the sales of Tmall are generally more than twice that of JD.COM.

3.JD.COM Mall is the leader of self-operated e-commerce. It takes a "high-quality" commodity route to help small and medium-sized brands develop. Different from popular brands, it is more oriented to services such as precise positioning, product search, logistics and distribution. For 3C products, JD.COM has strong advantages, such as price, service and distribution. For clothing products, it is weaker than the Tmall platform. Since the outbreak of "choose one from two", many clothing brands began to focus on Tmall, and JD.COM was hit. JD.COM once strongly criticized Tmall's tough behavior and emphasized fair competition, but it didn't shake Tmall at all.

4. On the whole, Tmall is slightly better than JD.COM. From the strategy of the merchants, Tmall is more suitable for the development of original brands and big brands, but not for the single product development of small and medium-sized enterprises. JD.COM pays more attention to the situation of enterprises and gives reasonable suggestions according to its own conditions, which is more humane than Tmall. After Tmall can't compete with big brands, many brands have an advantage in moving to JD.COM. JD.COM caught a large number of small and medium-sized enterprises through this, and then paid attention to them.

Extended data:

Tmall e-commerce scale:

Tmall is the reappearance of Taobao (B2C is short for merchants to customers). Since the establishment of 10 Taobao Mall in April 2008, official flagship stores opened in Tmall by many brands including kappa, Levi's, Esprit, Jackjones, lock lock, Liu Fang, Supor, Lenovo, Hewlett-Packard, Disney and Uniqlo have been warmly welcomed by consumers. So far, Tmall has more than 400 million buyers, more than 50,000 merchants and more than 70,000 brands.

Baidu Encyclopedia-Tmall, Baidu Encyclopedia-JD.COM