logo is the meaning of logo, which is a sign that people use to show the characteristics of something in life.

It uses simple, obvious and easily recognizable images, figures or text symbols as its intuitive language, and it has the functions of expressing meaning, emotion and instructing actions besides what it represents and what it replaces.

expanding information

the role of logo

1. media publicity

with the development of social economy and the changes of people's aesthetic psychology, logo design is increasingly diversified and personalized, with the application of new materials and new technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a broader visual field.

2. Guarantee the reputation

Brand products win the trust by quality, and trademarks are the guarantee of reputation, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.

3. Good for competition

Excellent logo has distinctive personality, visual impact, easy identification and memory, guiding and promoting consumption, and generating beautiful associations, which is beneficial to stand out among many commodities.

The logos of McDonald's and Pepsi-Cola have played a very good role in this respect. ?

Baidu encyclopedia -logo (trademark/logo)