Market research report format sample, let’s give you a detailed introduction below:
Market research reports can be divided into three parts to describe. First, you can describe the purpose of the research. Second, you can describe the purpose of the research. You can describe the main contents of the survey, and the third one can describe the results of the survey.
Market research report format sample article 1:
1. The format of a market research report generally consists of: title, table of contents, overview, text, conclusions and suggestions, attachments, etc.
(1) Title
The title, report date, client, and investigating party should generally be printed on the title page.
As for the title, it should generally be on the same page as the title, clearly and specifically stating the unit under investigation and the content of the investigation, such as
(2) Table of Contents
If the research report has a large content and number of pages, in order to facilitate readers' reading, a table of contents or index should be used to list the main chapters and appendices of the report. , and indicate the title, relevant chapter numbers and page numbers. Generally speaking, the length of the table of contents should not exceed one page. For example;
Contents
1. Survey design and organization and implementation
2. Introduction to the composition of survey objects
3. Main objectives of the survey Introduction to statistical results
4. Comprehensive analysis
5. Data summary table
6. Appendix
(3) Overview
p>The overview mainly explains the basic situation of the topic. It unfolds the questions in the order of the market research topic and explains the principles for selecting, evaluating, making conclusions and making suggestions on the original data of the investigation. It mainly includes three aspects:
First, briefly explain the purpose of the investigation. That is, briefly explain the origin of the investigation and the reasons for commissioning the investigation.
Second, briefly introduce the survey object and survey content, including survey time, location, objects, scope, survey points and questions to be answered.
Third, a brief introduction to the survey research method is given. Introducing the research methods will help to convince people of the reliability of the survey results, so a brief description of the methods used and the reasons for the method chosen should be given. For example, whether to use the sampling survey method or the typical survey method, whether to use the field survey method or the document survey method, these are generally the methods used in the investigation process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis, cluster analysis, etc., should be briefly explained. If the part contains a lot of content, it should be supplemented by a detailed technical work report, which should be attached as an attachment to the last part of the market research report.
(4) Text
The text is the main part of the market research and analysis report. This part must accurately state all relevant arguments, including the raising of the problem to the conclusion drawn, the entire process of argumentation, and methods of analyzing and researching the problem. It should also have all the investigation results and necessary market information that can be used by decision-makers in market activities to think independently. information, as well as analytical commentary on these circumstances and content.
(5) Conclusions and suggestions
Conclusions and suggestions are the main purposes of writing a comprehensive analysis report. This part includes a summary of the main content proposed in the introduction and main text, and proposes how to use measures that have proven to be effective and options and suggestions for solving a specific problem. Conclusions and suggestions should closely correspond to the discussion in the main text. No conclusions without evidence or arguments without conclusive opinions should be made.
(6) Attachments
Attachments refer to the parts that cannot be included or are not mentioned in the main body of the research report, but which must be additionally explained in relation to the main text. It is a supplement or more comprehensive explanation to the main report. Include data summary tables and original data background materials and necessary work technical reports, such as relevant details of the samples selected for the survey and copies of documents used during the survey.
2. Contents of the market research report
The main contents of the market research report are;
First, explain the purpose of the investigation and the problems to be solved.
Second, introduce market background information.
Third, the method of analysis. Such as sample extraction, data collection, organization, analysis technology, etc.
Fourth, survey data and analysis.
Fifth, present an argument. That is, express your own opinions and opinions.
Sixth, demonstrate the basic reasons for the proposed point of view.
Seventh, put forward alternative suggestions, plans and steps to solve the problem.
Eighth, predict possible risks and countermeasures.
Market research report format sample article two:
Quantitative project
1. Questionnaire design
Based on years of practical experience, Meiyi Tianchen A professional questionnaire design template was developed to ensure the comprehensiveness and practicality of the researcher's design.
On the other hand, the researchers of Meiyi Tianchen adjusted the survey outline or questionnaire according to the research purpose and content. The outline or questionnaire was submitted to the client for revision or joint discussion, and multiple trial interviews were conducted. Company researchers revise the questionnaire for final confirmation by customers.
2. Project training
Before accepting any project, all interviewers must receive strict and in-depth basic training in order to enable them to understand the principles and importance of sampling methods. nature, research operation methods, interview skills, including questioning and questioning skills. We will ask the interviewer to simulate the visit and provide guidance until satisfied.
For each specific project, the interviewers will receive detailed training on the questionnaire and the special requirements of the project, and a trial interview will be arranged.
Project training, trial interviews and trial interview summaries will ensure that every interviewer has the same understanding of the questionnaire and learns the necessary interview skills.
3. Trial interviews and access control
Conduct more than 10 trial interviews before the official launch of the project to ensure that the interviewers are familiar with the questionnaire process.
The interviewer will strictly follow the supervisor's requirements. If it is a new interviewer, the supervisor will accompany one household.
Customers can accompany the interviewer for on-site home visits or observe street visits.
After each interviewer completes the interview, the supervisor will summon everyone to conduct a summary of the interview.
After each visit, the supervisor will count the progress of the project. If the customer requires us, we can provide a project progress report every day. Usually we provide it once every half a week. The project progress report includes the number of people we contacted and successful visits, or it is broken down into a certain type of people (based on customer requirements).
4. Questionnaire review
The project supervisor is responsible for 100% review and review of the completed questionnaire to ensure that the interviewer has no problem understanding the questionnaire. If there is a problem, it will be reviewed at any time. Additional visits and corrections.
In addition, Meiyi Tianchen Company has a quality inspection department that is independent from the interview and is responsible for the questionnaire review. All questions in 40% of the questionnaire will be reviewed again, of which 20% will be reviewed on-site and 20% will be reviewed by phone to ensure the completeness of the questions and the quality of the questionnaire. If there is anything questionable about these 40% questionnaires, we will increase the proportion of random checks. If we find that a certain interviewer has quality problems, we will invalidate his questionnaire and ask other interviewers to make up for the same amount of interviews. The resulting losses will be borne by Meiyi Tianchen Company. Interviewers who commit serious cheating will be fired from the company.
5. Coding and data analysis
30%-50% of the openness of the questionnaire will be used to compile the code list. All codes will be reviewed twice by the coding supervisor to ensure the correctness of the open questions.
The reviewed questionnaires will be handed over to the data processing department in a timely manner. Meiyi Tianchen Company has special data software to enter the data twice to ensure the accuracy of the entered data. The data is further cleaned to ensure its logic and consistency. If any problematic answers are found, colleagues from the Data Department will find out the questionnaire and return it to the Interview Department for supervision for a follow-up interview.
6. Confidentiality Principle
Meiyi Tianchen Company will keep all customer information confidential. Project-related information will never be disclosed to third parties without the client's permission.
Qualitative project - symposium as an example
1. Research design preparation
Choose an appropriate and experienced symposium host based on the customer’s industry characteristics.
The research design of the symposium outline/and process will be submitted to the client for discussion.
2. Preparation for project execution
Confirm the interviewee conditions/grouping/special quotas/session/time/other project requirements, etc. with the project leader.
Appointment control: A standard meeting of 8 people should be reserved for 10-12 people, and the number of appointments for the same interviewer should not exceed 1.
The project supervisor will personally distribute invitation letters 2-3 days before the meeting and check whether all equipment is functioning properly.
Selection, confirmation and training of meeting minutes takers.
3. Meeting site
Debug equipment and venue layout.
The interviewees will be screened after arriving at the meeting, and the 8 most suitable ones will be selected to formally hold the meeting.
After the interviewee enters the venue, fill out the interviewee’s background information and hand it to the client, host, and recorder.
Ensure recording/translation/audio and video recording (tape changing) work.
After the meeting, gifts will be distributed, thanks will be given, and the venue will be cleaned.
4. Post-meeting work
Organize recordings/meeting minutes/other materials and send them to clients.
All information archived
Meiyi Tianchen Company has a complete market research model for every step of marketing management. These models can solve the decision-making problems faced by customers to the greatest extent and provide a complete and comprehensive research template for researchers at Meiyi Tianchen.
Meiyi Tianchen’s researchers believe that
1. Researchers must first assess the information needs of customers when making a certain decision.
2. Researchers must provide objective information that can be directly used for decision-making.
3. Researchers must work with clients to define decisions on related issues based on the situation reflected in the information.
4. Researchers must also work with clients on the final implementation of decisions.
Meiyi Tianchen - more value-added services
In short, our company is willing to use its profound professional knowledge, good industry reputation and the business philosophy of "serving customers with heart" to Provide value-for-money services to customers who trust us, and create brilliance of innovation together with customers who accompany us to grow.
Market Research Report Format Sample Article Three:
<2014 Mining Cement Market Research Report> Use rigorous content, detailed data, and intuitive charts to help you accurately grasp the mining cement products Regional consumption market segmentation, and correct formulation of corporate competitive strategies and investment strategies.
This report integrates data resources and expert resources from multiple authoritative organizations, extracts precise and truly valuable intelligence from numerous data, and combines it with the environment in which the product is located, from theory to practice. Research and analysis are conducted from multiple perspectives, including macro and micro, and its conclusions and opinions strive to achieve the unity of forward-looking, practicality and feasibility. Our main data comes from authoritative professional research institutions in the industry such as the National Bureau of Statistics, National Information Center, General Administration of Customs, relevant industry associations, and field surveys conducted by our center.
This is carefully produced by a team of experts after one year of market research and data collection by Junlue Industrial Research Institute.
It is one of the important decision-making basis for enterprises, relevant investment companies and government departments in the industry to accurately grasp the development trend of the industry, gain insight into the industry competition pattern, avoid operating and investment risks, and formulate correct competition and investment strategic decisions. It has important reference value!
Table of Contents
Chapter 1 Overview of Mining Cement Industry
Section 1 Industry Introduction
Section 2 Product Development History
< p>Section 3 Current Industrial PoliciesSection 4 The Industry Life Cycle of Cement Mining
Section 5 Market Competition Level in the Cement Mining Industry
Second Chapter Production Survey of Mined Cement Products
Section 1 Domestic Production Statistics
1. Product Composition
2. Production Statistics
Chapter Section 2 Regional Output Structure
Section 3 Enterprise Market Concentration
Section 4 Product Production Cost
Section 5 Recent Investment and Construction of Cement Mining Projects
Chapter 3 Consumption Survey of Mined Cement Products
Section 1 Product Consumption Survey
Section 2 Survey on Price of Mined Cement Products
Section 3 Survey on Consumer Groups
1. Composition of Consumer Groups
2. Consumption Characteristics of Different Groups
3. Survey on Demand Size of Downstream Consumer Market
Section 4: Consumer Regional Market Research
Section 5: Brand Satisfaction Survey
1. Brand Structure
2. Survey on Brand Regional Differences
3. Brand Satisfaction
Section 6 Channel Survey
1. Sales channel analysis (tight, loose, main channel, etc.)
< p>2. Composition of consumption placesChapter 4 Research on the import and export market of mining cement products
Section 1 Import Market
1. Structure of imported products
p>
2. Regional pattern of imports
3. Statistics of import volume and amount
Section 2: Exploring the export market of cement products
1. Export products Structure
2. Export geographical pattern
3. Export volume and amount statistics
Section 3 Import and export policies for mining cement products
1. Trade policy (dumping and anti-dumping)
2. Tariff policy (preferential or restrictive)
Chapter 5 Survey of Typical Enterprises and Brands
Section 1 Company 1
1. Company profile
2. Product composition
3. Production and sales statistics
4. Recent development plan
p>5. Product launch regional pattern
Section 2 Enterprise 2
1. Enterprise profile
2. Product composition
< p>3. Production and sales statistics4. Recent development plan
5. Regional pattern of product launch
Section 3 Enterprise 3
1. Company profile
2. Product composition
3. Production and sales statistics
4. Recent development plan
5. Products Regional layout of distribution
Chapter 6 Consumption Survey in Key Cities
Section 1 City 1
1. Product Brand Structure
2. Composition of consumer groups
3. Composition of consumption channels
4. Price change trends
5. Product satisfaction survey
Section 2 City 2
1. Product brand structure
2. Consumer group composition
3. Consumption channel composition
4. Price change trend
V. Product Satisfaction Survey
Section 3 City 3
1. Product Brand Structure
2. Composition of Consumer Groups< /p>
3. Composition of consumption channels
4. Price change trends
5. Product satisfaction survey
Section 4 City 4
p>1. Product brand structure
2. Composition of consumer groups
3. Composition of consumption channels
4. Price change trends
5. Product Satisfaction Survey
Chapter 7 Market Segment Research
Section 1 Market Segment 1<
/p>
1. Product Application Characteristics
2. Market Capacity
3. Consumption Pattern
4. Development Trend
Section 2 Market Segment 2
1. Product Application Characteristics
2. Market Capacity
3. Consumption Pattern
4 , Development Trend
Section 2 Market Segment III
1. Product Application Characteristics
2. Market Capacity
3. Consumption Model
IV. Development Trend
Chapter 8 Upstream and Downstream Market Research on Mined Cement Market
Section 1 Raw Material Market
1. Composition of upstream raw materials for mining cement
2. Domestic production and sales
3. Raw material price trends
4. Supply volume of major suppliers
5. Industrial Policy
Section 2 Consumer Market
1. Composition of Mined Cement Consumer Market
2. Trends in Structural Changes of Mined Cement Consumer Market
3. Policies related to the mining of cement downstream market
4. Consumption of major consumer groups (enterprises)
Section 3 Analysis of industrial chain operation
1 , Mining cement industry environment analysis
II. Upstream and downstream correlation analysis
Section 4 Forecast of the development prospects of the mining cement industry
Chapter 9 Huajing Zongheng Exclusive Conclusions and strategic suggestions
Main conclusions and opinions in the first section
Exclusive strategic suggestions in the second section
1. Macro industry perspective
2. Micro-enterprise perspective
The above is what the editor shared today, I hope it can help everyone.