It only took two and a half years for ADATA Memory to go from obscurity to familiarity. In these two and a half years, ADATA Technology has built a miracle in the memory industry in the mainland market. In 2003, ADATA Technology came to the motherland from obscurity in Taiwan. At first, ADATA Memory did not enter the market quickly. The company conducted in-depth market research to understand the current share pattern of the mainland memory market, and continued to explore how to localize sales and markets.

In Taiwan and some other countries in Europe and the United States, although the price of ADATA memory sold is relatively high, the sales situation is good. According to the results of the domestic market survey, if the previous products are continued to be sold, according to the mainland market Judging from the level of people’s purchasing power, it was not easy for everyone to accept it. At that time, white-brand memory had a very high market share in mainland China. If we cut the cake in this market, we would avoid direct competition with mature brands. Secondly, In order to maintain good after-sales service for low-end products, ADATA Technology has specially customized the VDATA Colorful Red series of memories for the mainland market.

ADATA's English trademark is ADATA. It is the first to use VDATA's previously unused trademark to capture the mainland market. ADATA has also made in-depth and detailed considerations. First, the products launched are somewhat different from other products that are actually sold; second, if VDATA fails to sell, ADATA and ADATA can continue to follow up, without causing a loss for both.

Facts have proved that this sales strategy has a very good effect in the market where high-end memory is superior and low-end memory does not have good after-sales service. Consumers are very satisfied with the three-year replacement and lifetime warranty of the VDATA Colorful Red series. The service is very promising, and the product price is only 5-10 yuan more expensive than white brand memory. ADATA Technology began marketing half a year after entering the mainland market, and half a year later, the product began to gain traction. With the good sales and brand awareness of VDATA memory, it gradually became widely known and gradually gained recognition from users. At the beginning of the fourth quarter of 2004, ADATA officially introduced the ADATA Red Veyron series of high-end memory in the mainland market. ADATA's full range of memory and flash memory products were launched in the mainland market. Taking root and blooming in the mainland market.

In the IT industry, it is not difficult to create a brand. How to continue to develop an already famous brand is even more important. In the past two years, ADATA has received continued attention and praise from consumers. ADATA has repeatedly led the industry in launching top-level memories such as DDR500, DDR2 533, and DDR2 800, as well as a variety of trend-setting flash memory products. It has achieved sustained and rapid growth with its excellent manufacturing quality and services. As of now, ADATA's cumulative revenue in the first eleven months of this year has reached NT$28.98 billion, an increase of 27% over the same period last year, setting another record high. In the coming year of 2005, ADATA continues to maintain the tradition of winning awards from major media and global awards, including A-DATA DDR2 533 winning the "Computer News" Editor's Recommendation Award, "China Computer Education" Best Memory Choice Award, V-DATA DDR400 won the IT World Network Editor's Recommendation Award and so on.

These are not the only honors that ADATA received in 2005. ADATA does not aim at these honors, and these honors once again prove that ADATA's products are recognized by the market and consumers. With its strong strength, leading R&D and manufacturing capabilities and high-quality after-sales service, ADATA provides global users with more excellent storage products. Choosing a product from such a good brand is also the best guarantee for your technological life.