The title is an important key factor in attracting traffic to the product, but if you step on these minefields during the title optimization process, it will be counterproductive!

First of all, you must know that it does not mean that traffic declines. If there is a problem with the title, not all products need title optimization; for example, if the product has no display, no stable keyword data, or the title contains seasonal words, optimization must be performed. How to optimize the baby titles in these three situations? Next, the editor of the e-commerce knowledge network will take you to understand them

Title optimization minefield

Minefield 1: Deleted the keywords that can attract traffic

Although the Taobao Baby title has 30 words, there are not many keywords that can actually attract traffic. If you delete it randomly without checking which keywords are used to enter the store when optimizing the title, the title will definitely have no traffic-drawing effect.

Sellers can go back to the old version through Business Advisor-Category-to find the product performance, click on the corresponding product to view the single product analysis, and then know the store keywords for each product, and the keywords. Traffic volume, number of visitors, conversion rate and other data.

Minefield 2: The performance of newly added keywords is poor

After finding the keywords for entering the store in the title, you must replace the keywords with no data; this cannot be replaced at will. After finding words, you must first filter these keywords and select words with better data to add, so as to improve the effect. Otherwise, the newly added words you add will not be as good as the original title, and this title optimization will be meaningless.

Minefield 3: Too many words for title optimization

The number of words for title optimization is also determined by data. For example, the number of visitors to a single product, weight, etc. determine the number of words for title optimization. Scope and word count.

For example, if the product has been on the shelves for a while but has no visitors, the entire title can be reorganized. Because the weight is low, there is not much to consider; if the product has a little traffic but is unstable, the title can be optimized. Control it within 8 words, otherwise there will be fewer and fewer visitors; for products with good foundation and seasonal words in the title, the optimization should not exceed 3 words. If the number of words exceeds 3 words, the dispute will be carried out twice.

Minefield 4: Failure to grasp the optimization time

While optimizing the number of words, you should also pay attention to the optimization time, otherwise it will also lead to a decline in traffic. Usually when optimizing the title, it is best to modify it within an hour after the product is naturally removed from the shelves, because the system automatically removes the product and puts it back on the shelves immediately. At this time, the weight is relatively low and the impact is relatively small. If you have to modify it before the removal time, it is recommended to modify it after 12 o'clock in the evening when the traffic is low. Do not modify it arbitrarily during the day!