2. Promote producers or operators to continuously improve or stabilize the quality of products or services;
3. It is conducive to market competition and advertising, establishes corporate reputation and becomes a symbol of corporate quality;
4. It can be used as the carrier of intangible assets and reputation, bringing better economic benefits to enterprises;
5. It is convenient for consumers to recognize brands for shopping and improve the popularity of goods;
6. Trademark registrants have the exclusive right to use trademarks and are protected by law, so they can better safeguard their own brands;
7. through trademark registration, you can create a brand, seize the market first, and make the trademark brand develop through management;
8. A trademark is an intangible asset, its value can be evaluated, and it can be transferred or inherited as property investment, mortgage, etc.
9. A trademark can be transferred, licensed to others or pledged to realize its value;
1. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc.
11. Trademark is also a prerequisite for branded products to enter online sales platforms such as Tmall and JD.COM, and to be sold in large shopping malls or supermarkets;
12. Local industrial and commercial bureaus at all levels can supervise the quality of goods and services through the management of trademarks;
13. A trademark that has obtained the exclusive right to use a trademark is protected nationwide, and no one else can use it, which can attack competitors;
14. avoid the trademark that has been painstakingly designed being registered by others first, because China implements the principle of "applying first" for the same trademark registration, and the application in the latter is not only not allowed to register the trademark, but also not allowed to be reused, which also constitutes infringement. I hope I can help you to adopt it.