Xiaomi and red rice mobile phones are both mobile phones produced by Xiaomi Group. Xiaomi mobile phone takes the high-end route, and red rice mobile phone takes the low-end route. The cost performance of red rice mobile phone will be higher, and the configuration and performance of Xiaomi mobile phone will be better. Just like Huawei mobile phones and HONOR, a company is divided into two brands and takes two different routes.

Redmi is a brand-new product line launched by Xiaomi Company on July 3, 20 13. On the morning of October 3rd, 20 19 10, Xiaomi Company officially announced the brand independence of Redmi Redmi, and predicted that the Redmi Redmi would be held on June 10.

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Development course of red rice mobile phone

20 12 July, Lei Jun visited almost all mainstream TD mobile phone brands and ODM manufacturers, invited many companies to cooperate with the selection and research and development of red rice mobile phones, made a lot of risk assessments, and began to develop the first generation of red rice mobile phones with the code name "H 1".

2014165438+1On October 26th, hugo barra, the global vice president of Xiaomi Company, officially released Redmi Note in the Indian market, which was the first time that Xiaomi's mobile phone entered the South Asian subcontinent.

On 20 19 1.3, Xiaomi Company announced that it would hold the launch conference of its brand-new independent brand Redmi in Redmi on 1.08. ?

2019,65438+10,10, Lei Jun announced the appointment of Mr. Lu, and appointed Mr. Lu as the vice president of Xiaomi Group and the general manager of Redmi Redmi brand, who will be fully responsible for the brand building, product design, production and sales of Redmi Redmi and report to the president. ?