New Balance and New Balance shoes have their own logos on them. New Balance has an N shape and the word newbarlun, and New Balance has an N shape or NB shape or the word newbalance.

There are N-shaped shapes on the uppers, but New Balance’s N is fatter and has two backslashes. This is consistent with the New Balance logo, while the N-shaped shape of New Balance’s uppers is relatively simple. There is no backslash, this is also a registered logo of New Balance and is exclusive;

Speaking of New Balance and New Balance, there is also a story of "afterlife" and "predecessor". This "New Balance" was once the name used by an exclusive agent of the American "New Balance" company in mainland China.

Because there were violations of dealer rules during the agency, after discovering the situation, the American head office canceled the company's exclusive agency rights, but during this period the "New Balance" trademark had been This agency is registered in China. So in 2003, when the American company "New Balance" returned to the Chinese market, New Balance finally made the determination to cut off its strength and changed its Chinese logo from "New Balance" to New Balance.

"New Balance" literally matches the English name, and also contains the meaning of nirvana and rebirth. Now the US head office has canceled its agency and operates its business directly in the mainland market. "New Balance" is no longer the brand of "New Balance", and the shoes it sells are no longer products authorized by American companies.

After "New Balance" entered the Beijing market in 2003, it has now opened 22 stores, and the price is basically above 500 yuan, so the price will not be too low.