Not owned by the same company.

vivo founder and CEO Shen Wei explained the relationship between vivo and oppo: "In fact, our two companies have no relationship at all and have developed independently. They are both peers and opponents."

1. OPPO

1. Introduction to OPPO

Domestic mobile phones are becoming more and more popular. In China, more young people choose OPPO camera phones. For the past ten years, OPPO has been focusing on technological innovation in mobile phone photography, creating the era of "selfie beauty on mobile phones"; today, more than 200 million young people around the world are using OPPO camera phones. According to statistics from the authoritative data agency IDC, OPPO has become the number one brand in the Chinese mobile phone market in 2016.

2. Brand concept

“Beauty” is the essence of OPPO’s brand, conveying the OPPO brand’s pursuit of ultimate elegance and its determination to achieve perfection. Beauty not only represents the pursuit of perfection, but also represents the pursuit of beauty and art.

OPPO CEO Chen Mingyong explained “Ultimate Beauty”: “Every OPPO product must be a high-quality design and a stylish work of art.” OPPO's brand mission is to create wonderful life experiences through exquisite products and innovative technology.

2. vivo

1. Introduction

vivo is a mobile phone brand focusing on the field of smartphones. vivo is associated with those who pursue fun, vitality, and young fashion. Urban groups work together to create smart products with excellent appearance and pleasant experience, and take the courage to pursue the ultimate and continue to create surprises as vivo's firm pursuit.

In 2014, the internationalization of the vivo brand has been fully launched. In addition to the mainland China market, the overseas markets that vivo has entered include India, Thailand, Myanmar, Malaysia, Indonesia, Vietnam and the Philippines. From 2016 to 2017, vivo officially became the official partner of NBA China. ?

At the end of 2016, vivo executives revealed at a media communication meeting that seven R&D centers will be established at home and abroad. The domestic ones include Shenzhen, Dongguan Changan, Nanjing, Hangzhou and Beijing, while the overseas ones will be in the United States. There are two R&D centers in Silicon Valley and San Diego. Judging from this deployment, vivo will move from its original single-point technological breakthroughs in music and photography to comprehensive advancement of overall technological innovation in smartphones.

2. Brand introduction

vivo is designed to create a fun, surprising and pleasurable experience with excellent appearance, professional-grade sound quality enjoyment, and ultimate imaging for young, fashionable urban mainstream young people. smart products, and will dare to pursue the ultimate and create surprises as the continuous pursuit of vivo, a smartphone brand owned by BBK.

"vivo" comes from ancient Latin. In the six hundred years before and after the first year of the Christian era, in order to express their respect for the achievements of heroes such as Caesar and Octavian, the Roman citizens gathered in front of the Senate couldn't help but cheered "Vemel" while throwing flowers, and corresponding words appeared. The adjective case of vivo. In modern times, with the rise of Italian opera art, people felt that ordinary words could no longer express their admiration and praise for the works of Verdi, Puccini and others, so vivo was introduced, which gave vivo art an outstanding sense of liveness and activity. The meaning of feeling.

In short, vivo is not only "active and full of vitality", but also contains a heartfelt high respect for greatness such as heroes and art. Its original and concise pronunciation is exactly the peculiar syllable produced by people's first reaction when they witness the birth of new life or the occurrence of great things.