We have fully entered the Internet era today. 5G has slowly entered our lives. The development of the Internet has brought us many and huge conveniences, such as Taobao and WeChat. Most of the time, you can do what you need to do online, so there are many merchants who are optimistic about Taobao platform, but we all know that the competition for a Taobao store is very high, and it cannot be reasonably managed and operated. There is no chance of being discovered by users, let alone sales revenue, etc., so today we will tell you how to run a store. Taobao store operation plan

I have to mention that from 2016 to now, Taobao has been developing Taobao content and personalization, so that everyone can truly feel like "shopping" on Taobao, and It’s not just about browsing and buying things on your mobile phone. The original intention of Taobao's design is very simple. The traffic bonus period in the mobile Internet era has ended, and it is facing competition from many vertical e-commerce companies. Therefore, Taobao needs more refined operations to retain customers. For sellers, it is becoming more and more important to grasp the needs of accurate customers in a timely manner so that Taobao can believe that we can attract more customers and thus obtain more traffic. First, let’s talk about how to open all traffic channels. The traffic channels I’m talking about here can be understood as an independent keyword. In fact, every independent keyword is a traffic channel. The purpose of optimizing titles is to open more competitive traffic channels. For example, one of our offline large shopping malls cannot have only one door, and our products are equivalent to this shopping mall, and keywords are equivalent to these many doors. If we want more customers to enter our shopping mall Coming inside, first of all, we have to open all the doors so that we can get more customers and we can get more traffic. Every year when it's time to turn on the air conditioner, some female colleagues in the company will use this product. Later I asked about this product, which is called a facial steamer. I went to Taobao to search and research this category. When looking at this category, I found that these sellers did not write all the names of their products. This product is not just called a facial steamer. Now I will use this product to explain how to open all the traffic channels of this category.

First of all, a tool that needs to be used here is to find the search word query in the market situation of the business consultant, and then find the search word details. After opening it, we search for facial steamer. We can see it under the category composition. Facial steamer belongs to the large category of personal care, and it also belongs to a subcategory of the personal care category. The name of the subcategory is beauty spray machine facial steamer. After finding out which category this product belongs to, we continue to use the market conditions of the business consultant to find the industry granularity. After finding the industry granularity, we can choose the time, or we can choose the subcategory of the facial steamer in the personal care category we just found. Now, the products we see are all our competitors, that is, the sellers who are already selling at this point in time. There is a view details at the back. If we click in, we can see the traffic keywords of this baby. For example, the left side is the PC side and the right side is the wireless side. We can clearly see the traffic keywords of this baby’s wireless side, including these keywords. How many visitors have been brought? Similarly, we can also see the transaction keywords of this product. The transaction keywords of the wireless terminal are these. Then how many orders have been completed for each keyword? We can also see the number of sub-orders here. We can use this method to look at competitors and see which keywords they have that attract traffic. Then do these keywords convert? If this keyword has traffic and conversion, then this keyword should actually be considered first. If these keywords only have traffic but no conversion, you need to think about it. Whether this keyword matches the product, we can use this method to analyze all the traffic-driving keywords of all competitors, and finally summarize them.

It took me 20 minutes to discover these traffic channels with competitors, but there was a strange discovery. None of the traffic channels and competitors I discovered used all these keywords in this title. Go up. The selected keywords are basically keywords that can be used by these products, and no one baby uses all these keywords. In other words, these sellers waste more traffic channels. In such a large shopping mall, only two doors are opened, and the other doors are not opened. Then these customers who want to come in through other doors will not be able to get in. , so these sellers have already lost some money compared to their competitors from the point when they just started to open traffic channels. Opening traffic channels is only a very basic step in opening a Taobao store. There is still a lot of work to be done later. Taobao store profile optimization skills

1. First of all, the store profile has a word limit, so you must focus on the components of the profile. Don’t pile up words that are useless to your store. Don't make it too complicated either. If the sellers who browse cannot understand it and fail to grasp the key points, it is a taboo.

2. The content and main categories must be true and objective. If the description is untrue. It will cause customers to have a bad impression of the store. It is very unwise to lose many customers.

3. If the seller has nothing to fill in, the ellipses need to be removed.

The introduction of a Taobao store should be understood as a business card of the store, which is equivalent to a person’s name, so everyone should pay special attention when writing it, because sometimes it is also a way to attract buyers. Method, here are the writing skills that the editor will tell you in detail, let’s take a look at how to write a good store profile index!

The index will add your store profile to the index library...so that others can search for relevant information. Your store can be searched for keywords, so when writing an introduction, you should consider the direction of your store, the people who search for your store, and those keywords they search for, and just integrate them into your introduction. Where to set up the store introduction

First, we log in to our Taobao account, click on the seller center, and click on the store settings item.

Then in the store settings, select the basic settings of the store. After entering the page, click on the store profile and store introduction to edit.