When it comes to entrepreneurial tycoons, we always think of those with rich experience. It is extremely difficult to be on the rich list in middle age.

However, Peng Xin, a post-85s beauty from Jingzhou, hit the IPO bell at the age of 34 with a cup of milk tea and became a millionaire. Not only has she succeeded in starting a business in six years and is worth tens of billions, but she also has a love as sweet as milk tea and a happy marriage.

How does a little woman reap the fruits of life through her dream of desserts?

Tell the stories of original business founders and spread top business wisdom. In this issue of Founder Observation, we will introduce you to Peng Xin, the founder of “Naixue’s Tea”.

Peng Xin is from Hubei and was admitted to the School of Business Administration of Jiangxi University of Finance and Economics at the age of 19. After graduating from university, he entered Kingdee Software to work in the IT industry.

He became the deputy secretary-general of the club in less than a year. Peng Xin's ability was obvious, but she chose to resign and leave the IT industry.

Peng Xin does not want to forget her childhood dream: to open a dessert shop, eat homemade desserts, and chat with customers.

At the age of 27, Peng Xin was working as a brand director in a listed catering company with an annual salary of 400,000 yuan. But when she was floating in Shenzhen, her mind was full of business plans for a dessert shop.

Peng Xinsheng had exquisite facial features, and many people introduced her to her partners. She talked about coping and was absent-minded. Once, a friend connected her with a senior who had been working in the catering industry for many years.

When Peng Xin heard this, she was filled with joy, and she made a "wrong idea" - asking her seniors for advice in the name of blind date. It was Zhao Lin who came to meet that day. When they first met, the two sides had a good impression. During the two hours of blind date, Peng Xin talked about her entrepreneurial dream.

By chance, Zhao Lin, who only had a good impression of Peng Xin at first, was attracted by Peng Xin who radiated light when describing his dream.

He did not shy away from his inner thoughts and gave Peng Xin the only guidance and advice: "Be my girlfriend. All your problems will be solved."

Peng Xin Stunned for a moment. She has a good impression of senior Zhao Lin, but it may be because of the ten-year age difference. She didn't expect that the other party would fall in love with her.

Looking at Zhao Lin in front of her, Peng Xin asked herself: Do you like the man in front of you? She felt her heart shyly take a step towards the other party.

The straightforward Hubei girl immediately replied to Zhao Lin: I agree! Sometimes love at first sight can be: I am describing my dream, and it just so happens that you want to take me to fly!

In a speech given by Zhao Lin later, he recalled: "After I read her plan, I felt that this girl had great ideas, but I also knew very well that this project was difficult. Success, lack of experience is the biggest shortcoming."

Zhao Lin used love to help Peng Xin make up for his shortcomings. Their love started from the original intention of starting a business. Mature in the maturity of a business plan. Blooming in every moment of entrepreneurship. Because of starting a business, the two of them are together every day. Three months later, I got the marriage certificate.

Their story gives "Nayuki's Tea" its soul. The name "Naixue" is the online name Peng Xin has been using since she was a student.

The beautiful little girl holding milk tea in the snowflakes has grown up, and she continues to tell the story of tea with that romance and beauty.

In 2014, the trademark "Nayuki's Tea" was registered. Her entrepreneurial dream is about to be put into practice. From zero to something, there is still a period of hard work.

From 2014 to 2015, Peng Xin and her husband planned their entrepreneurial direction in Exploration. During her research on tea, she was attracted by the vast Chinese tea culture.

Peng Xin learned that matcha came from the Song Dynasty of my country. Milk tea is also a tea drink of nomadic people in my country. All tea-related elements in the world now originate from China.

Nayuki’s tea wants to return and innovate these elements. Before that, milk tea was a symbol of inferior quality. The raw materials for making milk tea, creamer and crushed tea, are an open secret.

What Peng Xin wants to do is to use fresh fruits and fine tea leaves to promote milk tea to be healthy and high-end.

Peng Xin is a very picky person, and her pickiness comes from her empathy for her customers. Peng Xinchang said: "Our consumers are the smartest and most picky people in the world." Instead of complaining about the pickiness of customers, it is better to pick on yourself first.

In order to make the milk tea cup the most suitable size. Adjusted forward and backward 18 times. In order to prevent girls' lipstick from sticking to the cup, it took three months to finalize the design of the cup mouth.

Peng Xin has to personally try every new product of Naixue’s tea countless times. "A cup of good tea and a mouthful of soft European buns, you can experience both pleasures in Naixue." This "cup" and "sip" are the result of Peng Xin's constant pickiness.

Because of this, Nai Xue is not afraid of constant imitation by her peers. Because I can always make new and more interesting products. All that is needed is continuous innovation from the R&D team.

Peng Xin’s mind is always filled with all kinds of creative ideas. The naming of each tea product and soft European bag of Naixue's tea is carefully designed by Peng Xin. She does not allow defects and regrets in her products.

This kind of paranoid pickiness is reflected in the location of the store. It took half a year to find the first stall. Nayuki wants to choose the best store, and major business districts reserve good locations for Western food and coffee brands.

This made Peng Xin and her husband very embarrassed. Until the third store in Huaqiangbei ushered in the flow of people and turnover. Only major shopping malls are willing to give Nayuki a good seat.

Nayuki’s ultimate pursuit is also reflected in store design and activities. Nayuki's store lighting design was produced by Hermès' lighting company.

In every city and every season, Naixue has new theme stores and experience stores. Nayuki always comes up with new content. Let users come every once in a while to find new feelings. It can be said to be a double optimization of ingredients and services.

Now 34 years old, Peng Xin still likes to collect hand-made dolls. They are everywhere in offices and homes. The little girl named Nayuki in her heart still retains her girlish heart. Keep her youthful and romantic belonging with Nayuki's tea.

As an executive director of a listed company, he wears high heels and exquisite skirts every day, acting vigorously and resolutely. Outside of work, Peng Xin likes to wear sportswear and practice Muay Thai. This is a fun, sophisticated soul. No wonder husband Zhao Lin holds it in the palm of his hand as if he has found a treasure.

Nayuki’s tea is not always smooth sailing. During the Spring Festival of 2020, the epidemic impacted the entire economic market. Nayuki’s tea is no exception.

More than 200 stores across the country have temporarily suspended operations. Naixue's more than 14,000 employees are not only unable to work, but many employees need to be quarantined and unable to return home.

In this crisis, Peng Xin’s decision-making ability burst out. She immediately arranged to purchase epidemic prevention materials and distributed milk and fruits to employees as soon as possible to ensure normal life and safety. Soothe the turbulent emotions of employees.

In order to cope with the negative impact of the epidemic. Naixue began to rapidly strengthen online new retail in February. In a subsequent live broadcast with Wei Ya, 140,000 cups of tea and more than 70,000 soft European bags were sold in three seconds. Achieved the miracle of online milk tea sales.

All these achievements depend on Peng Xin’s quick decision-making ability and the flatness, youthfulness and high efficiency of the internal team.

On June 30, 2021, Nai Xue’s tea was launched. Peng Xin has a bigger ideal. She wants to bring Naixue's tea to the world and promote her youthful Chinese tea.

Let Nayuki’s tea become an international brand like Starbucks and McDonald’s. Peng Xin's lofty dream has won the support of many Nai Xue fans. Of course, there are also a lot of cynicism, thinking that Peng Xin is just dreaming.

No matter what, Naixue’s tea gives us a touch of green vitality in our lives. Let us feel the fragrance of tea in the sweet fruity aroma. Peng Xin is indeed an amazing girl.

What do you think after reading Peng Xin’s entrepreneurial deeds?

Which business founder’s wealth creation story do you want to know?

Everyone is welcome to leave a message in the comment area! If you like my article, please like, comment and forward it so that more people can know the wealth-creation stories of business founders, spread top business wisdom, and let more people gain inspiration.