The online sales of tea products have increased by as much as 40% year-on-year, and the prices are only 50% of the original price
According to the overall consumption trend of tea products from February to March 2020, tea products The shift to online sales has indeed effectively stimulated sales growth. Even compared with the same period in 2019, the overall sales volume increased by as much as 40%. However, from a price point of view, the selling price of many tea products is only half of that offline, which relies heavily on the tourism industry. The price of specialty tea in the scenic area has plummeted, with a 25% discount on top of the 50% discount.
According to DataEye-EDX data, spring teas produced in various places have recently come online, including Anhui Shitai Selenium Tea, Zhejiang Mingqian Longjing Tea, Zhejiang Anji White Tea, Xinyang Maojian, Wuyishan Biluochun, Wuyishan Jinjunmei and other teas The products are all on the list, and the spending power of tea lovers cannot be underestimated. In the second-category e-commerce industry alone, there are many merchants selling thousands of tea orders per day.
Generally speaking, spring tea is the tea product with the highest quality and price of the year. Currently, mid-to-high-end green tea is mainly sold during this period. In previous years, the price per catty was 500-2,000 yuan. between.
According to the DataEye-EDX data platform, the price range of spring tea currently sold online is between 12.9 and 3,300 yuan, but medium and high-priced tea products have almost no sales, and the main hot-selling tea products are The price is between 50-250 yuan.
Take Xinyang Maojian, which is widely loved by people who are addicted to tea, as an example. Compared with spring tea in the same period, the price of Xinyang Maojian is medium to high, and new tea is even more expensive, often costing more than 500 yuan/jin. Pricing, average quality ones are over 300 yuan/jin. However, in the process of moving to the online front, in order to stimulate sales, the price of Xinyang Maojian is generally around 99 yuan/jin.