With the growth of my country's per capita disposable income, the proportion of the middle class in the population structure continues to increase. Home textile consumption has emerged as a new feature that pays more attention to brand and quality, personalization and customization. The primary raw materials for home textiles are cotton and chemical fibers (mainly polyester). After the fabrics and auxiliary materials are produced by enterprises, direct raw materials such as gray fabrics, finished fabrics, and fillers are formed.

my country’s home textile competition pattern is stable, with local brands dominating. First-tier home textile brands include Luolai Life, Fuana, Mercury Home Textiles, and Mengjie Co., Ltd. Before 2013, the total market share of the four home textile companies was 4.49. Among them, Luolai Lifestyle, the leader in home textiles, had a market share of 1.53, followed by Fuanna and Mercury Home Textiles, with market shares of 1.13 and 0.96 respectively.

According to UBS research report, the cost of raw materials in the home textile industry accounts for about 78% of the main operating costs, and is greatly affected by cotton prices and international crude oil prices.

There is no downstream, and the related industries are hotel and tourism services, etc., and the products are directly oriented to end consumers; the primary materials in the upstream are cheap, the industry entry threshold is low, and the quality of the home textile industry is uneven.

The following are some of the more popular and well-known home textile brands:

1. Fuanna Home Textiles (China)

It is one of the top 500 Chinese brands and has been rated It is one of the most influential brands in the home textile industry.

2. Luolai Home Textiles (China)

It has eight advanced imported production lines, and its products include more than 500 varieties of ten series of hotel textiles.

3. royalrose home textiles (France)

With its meticulous craftsmanship and unremitting cultural connotation, it conveys the concept of light luxury life and provides customized gifts and bedding. , bathroom supplies and other high-quality services.

4.Bico (Switzerland)

Bico home textile company from Switzerland was founded in 1861. It has a reputation of more than 90% in Switzerland and has sales in Germany, Italy, France, Austria, and the United States. There are distributors in China and Latin America, and the products sell well all over the world.

5. "Breckle" (Germany)

Founded in 1932, the serious and rigorous "Breckle people" have made the "Breckle" brand famous through their unremitting efforts and dedication. The mattress has received unanimous praise and recognition from consumers after it was launched on the market.

No matter how the industry changes, home textiles are necessities for the people.