To evaluate the value of a trademark, we must first determine the evaluation object and scope, and then examine the inventory of idle resources in the market. It mainly evaluates various elements such as three-dimensional logos, text, graphics, letters, sounds, and color combinations. Portfolio evaluation is the act of confirming, valuing and reporting trademarks to provide a value measure for asset businesses.

Commonly used methods for trademark value evaluation:

1. Present value of income method

Evaluate the expected income of a specific trademark during its validity period to evaluate the The value of a trademark can only be assessed within the validity period, and there are limitations in terms of continuous use and actual registration conditions.

2. Market comparison method

Conduct market research before the evaluation. You can select several objects that are similar or identical to the trademark, analyze the transaction price and conditions, and make a comparison. It is possible to evaluate the value of a trademark. Since some transactions of specific trademark rights do not have market transparency, the operation is relatively difficult, and the data discrepancies are also large.

3. Replacement cost method

Based on the existing market conditions and technical conditions, re-develop a trademark of equal value, use investment as the evaluation method, and start from the added value, advertising and publicity , after-sales service, etc., and then evaluate their value. However, this method also has disadvantages and does not comply with the principles of trademark rights and will destroy the exclusivity of the trademark.