Land Rover and Rover were originally products of British MG-Rover Group, which was taken over by German BMW Group in 1994 due to poor management. In March 2, BMW Group divided Rover into three parts, sold the off-road vehicle part of Rover (namely LandRover) to Ford in the United States for 2.7 billion dollars, and left the MINI brand part for itself, while the MG-Rover was left to the British government for repurchase. Therefore, LandRover is now a subsidiary of Ford, while Rover is an independent automobile company in Britain. In 25, due to poor management, it was acquired by Shanghai Automobile Group, Nanjing Automobile Group and the remaining property rights. Rover will be reborn in Yizheng Factory of SAIC and Pukou Car Factory of Nanqi Group, and Nanqi will also set up a factory in Admore, Oklahoma, USA to produce Rover brand cars.
Land Rover was originally translated as "Land Rover" according to Hong Kong, and the Chinese world has always called it "Land Rover". However, in Chinese mainland, Geely filed an application for registration of Land Rover trademark with the relevant departments on November 1th, 1999. The registered trademark covers automobiles and motorcycles, and it was officially registered successfully on March 7th, 21. Ford Motor Co., Ltd. of the United States only began to apply for trademark registration for LandRover in 23. The result of nearly two years late was the loss of the "Land Rover" trademark, which has been well-known in the field of off-road vehicles. In the face of the law, Ford can only choose "Land Rover" in another way.