Looking at the current new direct sales, most of them use a dual-track system, or a limited number of variations of the dual-track system. The reason why the dual-track system is popular is that it allows companies to start up quickly, occupy the market quickly, achieve primitive accumulation, and allow direct sellers to recover their investment as quickly as possible. Direct sellers who join early can generally make huge profits due to the superiority of their network location. However, even if the benefits of dual-track are listed, it cannot conceal the existence of its problems. Everything is a unity of contradictions, and its various disadvantages are inherent together with the advantages of this system. Due to limitations of space and author's ability, only a few of them are briefly pointed out here.
1. Card space is equivalent to giving money?
"Come on, it doesn't matter if you don't have money for the time being. I can help you occupy a position first and put people under you." Such words are familiar in the actual operation of dual-track companies. Think about it on the other hand, if you are stuck in a position, and that position is the kind of "golden spot" that you can't buy even if you have money, if the recommender regrets and doesn't want to put people under you, where should he put them? Woolen cloth? And if you take that position and quit, will it cause financial disputes? Furthermore, if you are very good, can the person who recommends someone to you be able to lie on top of you and wait for you to help him make money? Therefore, although you are stuck in the position and wait for the line to recruit people for yourself, it does not mean that pie falls from the sky. It is a very troublesome task to coordinate and manage the dual-track organization well.
2. Is it difficult to operate a collision for a long time?
Contact is a feature of the dual-track system, and it is also the part with the least suspense and mystery. The size of the collision value is an important indicator that affects the company's performance and direct sellers' income. Assume that the points added to a certain system are 1,000 and the number of points is 100. That is, the dial-out ratio is 5 for each layer. If the dial-out ratio of the colliding part is fixed at 30, it will only be enough to dial up 6 layers. When the dial reaches the 7th layer, it will be exceeded. If bonuses are allocated in the form of a fixed amount per touch, when the company's performance reaches a certain level, it will exceed a certain ratio. Continuing to allocate bonuses in this way will affect the company's operations, so the K value must be introduced next.
3. Is the K value a fig leaf for “traveling money”?
The K value is the coefficient of the collision bonus. The company will activate this coefficient when the calculation based on the fixed bonus allocation per touch indicates that the company's allocation ratio will make the company's business operations unprofitable. The simplest method is to adjust the amount of each touch so that the total allocation is reduced to a safe range. The more complicated method is to ensure that the amount of each person's previous N touches remains unchanged, and the excess amount is calculated as the K value; the most complicated method is Segmented calculation is a severe test for both the programmer's wisdom and the direct seller's trust in the company.
Is it possible to have a dual-track system without K value? The answer is of course possible. For example, the calculations by the American company USANA did not quote the K value. However, only very harsh conditions can ensure that the dual-track system without K value can operate smoothly and for a long time, such as the guarantee of repeated consumption or a low enough per-touch amount or a relatively low periodic cap amount or any two of the three conditions or An organic combination of all three.
Here, some friends may ask: Why do almost all companies not start the K value at the beginning, and then wait until the bonus allocation ratio is about to explode? By then, the bonus allocated for each touch will not be as high as originally announced. What appeal will it have to new members? Regarding this issue, the general company may explain to you this way: the company does not activate the K value in advance, not to obtain more precipitation, but to put this part of the unallocated profits into the "manna pool", and wait until the K value is activated in the future. Dial it out when it's time. Such deceptive words are clumsy and childish. Let me ask, 1. Can the company survive until then? 2. Will tigers spit out the meat they eat? 3. Can this prevent the K value from starting?
4. Is the bonus cap a suicide?
Generally, companies with a zero-level differential system will not have a cap. Although the cumulative differential will not be capped in theory, in practice it will be difficult to move up to a higher level after reaching a certain level. Its cap is with the direct seller. capabilities and are connected to the market.
The capping of the matrix system is obvious, but it will not be more prominent and rapid than the capping of the dual-track system. In fact, if any dual-track company designs a system that dares to claim that it is uncapped, then its value per touch will definitely be too low to stimulate the secretion of adrenaline among direct sellers. The size of the cap is directly related to the interests of top direct sellers in dual-track companies. But if the cap is too high, it means that the company will allocate high amounts to some direct sellers. The ratio of bonus allocation will quickly reduce corporate profits, and the K value will be quickly activated in order to protect the interests of the company. Once the K value is activated, it means that even if a new direct seller puts in the same effort and achieves the same performance, the remuneration he or she receives will not be as good as those who are more advanced in the company than him. If the cap amount is low, it can delay the start-up time of K value, but in such a fiercely competitive environment, doing so will undoubtedly mean self-destruction - if no direct sellers join in the early stage, how will the performance be achieved? Therefore, it seems that newly opened dual-track companies can only answer the monotonous single-choice question of whether to drink poison to quench their thirst or sit back and wait for death.
5. Balanced left-right bonus game
Early American dual-track companies required a 1:1 balance between the left and right, and only when a certain performance was achieved can one receive money, and then (especially When this system developed into the Taiwan market, it mutated into receiving money according to the game. The standard algorithm is to assume that you need to pay 1 unit of money to join. If the left and right ratio does not exceed 1:2 or 2:1, you will get it back after completing 12 people. 1 unit, after completing 36 people, you will get 4 units back, and after completing 51 people, you will get back 4 units. If you complete a round, you can get a return of 1,000 relative to the investment amount. Because it was too slow to collect bonuses when a certain number of people had to be reached, the system that was born later began to return to the design idea of ??distributing money as long as it reached a ratio of 1:1. In order to solve the problem of the elephant's legs, it began to consider a ratio of 1:2. Bonuses are available in even more situations. A typical example in this regard is the BYG company in Malaysia, which can receive bonuses at a ratio of 1:1 to 1:3. This kind of design makes the system look very humane and fully captures the psychology of modern people who do not want to suffer losses. It seems that performance is not wasted at all. In fact, to truly get bonuses, you still have to look at overall performance. If a leader is very capable and can easily make the team achieve a 1:1 balance in influencing performance, then his income with the same performance in a company that requires balance will naturally exceed this company, and the bonus will not be due to imbalance. Divided by performance. If 4 people share a piece of pie than if 2 people share an equally large piece of pie, each person will certainly not be able to share more.
A newly discovered phenomenon recently is that 1:2 is becoming more and more popular. What is quite interesting is that compared with the 1:1 matching system, the amount allocated per hit has not increased accordingly. For example, the membership amount of company A that originally opened was 1,000 yuan, and the 1:1 matching amount was 200 yuan; the membership amount of company B that is now open is also 1,000 yuan, and the 1:2 matching amount is also 200 yuan. If the proportion is increased, the amount allocated should be 300 yuan.
6 cutting is not profitable?
A friend who came from the Asian Net once asked me several puzzles about the performance division of the Asian Net bonus system, but I couldn't answer them. When he explained how the Asian Net cuts were calculated, I was surprised that so many people participated in such an unprofitable system. He said otherwise, because AsiaNet has made at least 10 millionaires in mainland China, although he himself is not one of them.
Cutting is another tacit aspect of the dual-track system. Without performance cuts, the collapse of the network and the collapse of the company are inevitable. But cutting is also a very sensitive issue. The time, conditions, and size of cutting determine on the one hand how quickly the company starts the K value and the rate at which the K value decreases. On the other hand, it also determines the income of the rich and poor direct sellers in a company. distribution level.
Suppose there are three companies A, B, and C. They have the same system except for the cap amount. The cap amount of company A is twice that of company B, and the cap amount of company C is that of company B. Half, in the actual operation process, this situation may occur: Company A has top-earning direct sellers, but they all use false and unfair means to promote the superiority of the company's system.
Because the bonuses are basically enjoyed exclusively by a few direct sellers who are also at the top of the network, they only need to maintain their glorious image as a network leader and then use wanton squandering to prove their wealth. No one follows up. After all, their bonus list is the most eye-catching super weapon. Although they all know in their hearts that due to the limited market and fierce competition, it is absolutely impossible for new entrants to earn as much as them. , but it does not prevent them from being eloquent on stage, as if the audience who follows them into this company is equivalent to getting a ticket to enter the communist era; Company C does not have top-earning direct sellers, It cannot attract elite people to join, but the fact that even cats and dogs can make money will make many skeptical onlookers flock to it, causing those opponents who were still resolutely resistant to put away the banner of prejudice they once waved.
It is irresponsible for direct sellers who work in the traditional system to comment that the cutting in the dual-track system is not humane, because the company’s first consideration should not be whether the system is humane but whether the company can allocate bonuses. Continue to survive, it is like a war, the only goal is victory, not how many civilians are saved, or what percentage of soldiers can survive the war. After all, "development is the last word."
7. The unlimited generation performance accumulation will not return to zero?
The so-called "infinite generation performance accumulation does not return to zero" in the dual-track system can actually be explained in two parts. "Unlimited generations" means that no matter 100 generations or 1,000 generations, you can receive it. Of course, this is more about psychological comfort than actual calculation results. Because if it can really reach the depth of 100 generations, as long as 1 is allocated upward for each generation, all 100 of the company's turnover will be allocated. So really it was just a mind game.
Theoretically, however, a direct seller of a dual-track company can indeed mention the bonus for the 1000th generation (has anyone calculated what 2 to the power of 1000 is?). Assume that his left and right areas unilaterally go down a line for 1,000 generations. For him personally, the performance of the 1,000 people on the left can compete with the performance of the 1,000 people on the right, so he can mention the 1,000th generation. bonus (assuming the cap is not reached). "Performance accumulation does not return to zero" means that after the performance matching is settled, the elephant leg will continue to be retained, and the performance of the part that does not participate in the settlement bonus will be carried forward to the next settlement cycle or longer until the performance of the other leg is balanced with it. Allocating bonuses is the so-called "accumulation" in the dual-track system: you are not eligible to participate in bonus distribution in this cycle, but you will still have the opportunity in the next cycle; there will be no opportunities in the next cycle, but you will still have them in the future. It feels like you have made these achievements yourself. There will be no "waste". In fact, everyone knows in their hearts that the company will not allocate more than a fixed percentage, and any penny of performance cannot be counted twice. The so-called "accumulation" is just a kind of psychological comfort. The actual situation behind this is that every bonus point is diluted. If the bonus is 1 million, and 100 people are eligible to share it, the average is 10,000 yuan per person; now 1,000 people are eligible to share it, and each person can receive an average of 1,000 yuan. . The general system only lasts for one cycle or reaches the cumulative cap. If it really accumulates forever, on the one hand, the bonus amount for each point will be reduced to a point that is unacceptable to newcomers, and on the other hand, the boss will be doing a loss-making business. Let me ask: Which boss is willing to spit out the profits he has already made?
8. Can you get money with elephant legs?
It is generally believed that the dual-track system rarely produces elephant legs, and this is precisely the biggest illusion. Some obscure mathematical principles and theoretical calculations have clearly shown that the elephant legs generated by the dual-track system will be much higher than that of the traditional step system and matrix.
In order to make up for the losses caused by the formation of elephant legs to direct sellers, some companies deliberately increase the bonuses that can be withdrawn even if they develop unilaterally, gaining popularity under the surface of illusory benevolence.
The undeniable fact is: according to the average lifespan of a dual-track company, even if those awards are possible for direct sellers after going through all kinds of hardships, the company may not survive until the day you do it
After so many years of evolution and changes in the overseas dual-track system, the overall trend is to return to simplicity and reality. Choosing a dual-track company without looking at whether the company can last forever is like trying to catch a fish in a tree.
12. Is the “100 matching bonus” more motivating?
The matching bonus refers to a corresponding proportion of bonuses extracted from the matching bonuses of lower-level departments, and is additionally allocated by the company. Compared with the matching bonus, this bonus is more valued by high-level direct sellers. Compare this with Amway, a traditional differential company. When an Amway direct seller's directly subordinate department reaches a bonus ratio of 18, he can only get 3% of the difference; when his direct department reaches 21, and he himself reaches 10,000 PV, he He can get a leadership bonus of 4 for the whole group; in the dual-track system, if the matching bonus is 100 of the matching bonus, and Amway also adopts the same bonus system, then the leadership bonus of the whole group of bonuses he gets will be 21; even for The waiting bonus is only 50, but there are also 10.5
Some companies also allocate matching bonuses into multiple levels. For example, Sheng Shiming allocates it in three levels, the first level is 40, the second level and the third level. The layers are all 30. Compared with allocating a layer of 100, this kind of design can ensure more precipitation for the company, and also has greater profit potential for senior direct sellers.
Is the higher the matching bonus, the better? Take the American Idealist Company, whose background is as dubious as the relationship between Newmick and New Century, as an example. Its matching bonus is 100% of the performance bonus of its direct department. This means that the company has allocated 100% of the matching bonus and matching bonus How much should be allocated? Since the company allocates 50 as the allocation of these two parts of the bonus plus the global dividend (accounting for 1), the actual allocation of the matching bonus is only 24.5. After all, in the actual dual-track system, you can get Only a relatively small proportion receive matching bonuses. Assume there is an organization composed of a complete binary tree, and assume that except for everyone at the last level, everyone recommends two members and only two members. In this way, in this idealized organization, it is possible to mention the right Half of them won the bonus, but less than 1/4 were able to mention the matching prize. Half of the people share the bonus of 24.5, and half of these people share the same bonus again. Compared with 1/2 people who get the matching bonus of 32, 1/2 of them can get the matching bonus of 16. Is the system more attractive and more reasonable?
The current design trend of the dual-track bonus system is: if there is no reciprocity, I don’t know if there will be direct sellers willing to join. However, the fundamental purpose of the design of the direct selling bonus system is to provide huge incentives to direct sellers and allow them to actively explore the market. The existence and design of matching bonuses are questionable in their effectiveness in achieving this fundamental purpose. Like the design of the sun line differential system, matching bonuses can encourage members to make recommendations. The question is, can this encourage them to actively coach their own departments? Naturally, the benefits you can get from driving the front row will be faster and more than coaching them. Even if you don't coach the lower-level departments, they will still develop for their own benefit. From this point of view, spending energy on coaching is not only It is a waste of effort and will harm your own interests.
13 Special cases: only collisions or only peers
In the actual operation process, the chance of encountering only collisions or only peers is very rare, but it does not Not impossible. Analyzing such results will help you deepen your understanding of the dual-track system. Only match without match occurs when a member does not recommend anyone. You may ask: If this is the case, then why do the higher authorities want to let him go? Even if he is let go, why not let him go aside? The answer is: This is a multi-order entry. Although no new members are recommended at this point, he can still get the matching bonus.
The situation of only peer-to-peer without collision is even rarer than the former. Generally, it only means that a member himself is the leader, and no one above him will give him another leg to put others, and he himself is for the health and stability of the development of the network. , lead by example, only do one leg, and from him onwards, one person will do one leg. For the entire team and even members of the entire company except him, this method of operation is better than the traditional dual-track system where one person has to do two legs. The method is faster and less labor-intensive. Generally speaking, the development speed of the main line directly handed down by the company is faster than that of each member's own line. Therefore, everyone only needs to do a good job in the performance of their own line. If you encounter a situation where the development speed of one side exceeds that of that side, you can consider doing the other side. This very operational copying method first requires that the first member to do so has a very high level of consciousness and self-sacrifice in both team operations and understanding of the dual-track system.
14 System Grafting and Repeated Consumption
The dual-track adopted by most newly opened companies is not a pure dual-track, but a mixture of dual-track plus sun line and dual-track plus matrix. The performance of newcomers is calculated by the dual-track system, while the performance of repeat consumers is calculated by other systems. The purpose of piecing together the latter two systems is, on the one hand, a stop-gap measure or even smoke for fear that the network will collapse after the dual-track collapse, and on the other hand, it is also to increase the company's performance and direct seller bonus income; there is also a comparison A novel but credible statement is that another function of this design is to increase the company's accumulation, subsidize the allocation of the previous dual-track system, delay the start-up time of the K value, and reduce the impact of the K value taking effect. Is it possible for such a grafting effect to be strong? The author has always doubted the actual effect of buffering the K value by this bonus calculation method. The reason is quite simple: for the boss, no matter how you look at it, it will be simpler, easier and more profitable for the boss to establish a new company than to patch up the original system that is destined to collapse. Money.
Will the dual-track system without repeated consumption inevitably collapse? According to common sense, it will happen, but as long as some conditions are met, such problems will not occur, such as low enough matching amount, cutting, unit period cap (daily cap, weekly cap, etc.) and starting K value, etc. But even so, the dual-track system that can continue to operate without repeated consumption will still have the problems of low market development efficiency and declining performance. Therefore, it is understandable that the current dual-track companies adopt the traditional system to take over the business, but how will our descendants evaluate this? What about this deformed system that emerged from the cracks between political and historical destiny?
15 The Ultimate Consideration of Direct Selling Law and Time
Without the interference of the Direct Selling Law, would these emerging companies actively abandon the dual-track system and only adopt the latter two systems to develop the market? The affirmative answer is unimaginable, because most of their products are not developed or produced by themselves. Without the speculative reward system, it is like a virus that breaks away from its host and will lose the ability to survive. If the direct selling law is taken into account, what will be the fate of the dual-track system after the pure dual-track system has been grafted in this way? The Mainland’s Direct Selling Law, which has not yet been finalized, is modeled on the Direct Selling Laws of Malaysia and South Korea. It refers to the store system and allocation ratio formulated by the Korean Direct Selling Law. However, the Malaysian Direct Selling Law clearly stipulates that the dual-track system is illegal.
Even if the mainland’s dual-track system can be passed, if the current chaotic competition system continues to develop, the traditional direct selling system will be wiped out; if it is banned and blocked, thousands of current dual-track companies will It will go underground again, and in the future, the current social disasters of level 5 and level 3 that are causing harm to China and destroying people will inevitably happen again.
When a dual-track system is designed, no matter how short-lived or fraudulent most versions are, humans have to survive with it. Just as mankind will never dare to confidently and responsibly declare that it has eradicated smallpox or any virus, mankind cannot prohibit the dual-track system from continuing to exist and mutate.