the third is to improve the ability of market supervision. Actively improve the circulation standardization system and intensify the formulation, publicity and implementation of standards. Start the revision procedure of the management measures for bazaars and improve the market management regulations. Establish a long-term supervision mechanism for intellectual property protection and cracking down on counterfeiting that adapts to the characteristics of market commodities, and implement traceability management of food, agricultural products and important commodities listed on the market. Establish and improve the supervision mechanism of law enforcement, implement joint law enforcement by departments, streamline law enforcement inspection, and focus on solving problems such as overlapping functions and multiple law enforcement. Accelerate the construction of commercial credit system, improve the collection, utilization, inquiry and disclosure of edible information, and promote the information sharing of industry management departments, law enforcement and supervision departments, industry organizations and credit reporting agencies, financial supervision departments and financial institutions. Formulate management service standards for different types of markets, encourage the separation of market ownership and management rights, establish qualified and branded market management companies, build professional market operation management teams, and implement professional, standardized and standardized management of the market. Encourage professional market management companies to become bigger and stronger, and improve the overall management service level of commodity trading market in our province by exporting professional management and professional training.
the fourth is to improve the brand-building ability of the market. Encourage market organizers to strengthen market brand registration, operation, management and publicity, and introduce them into corporate identity system. Guide the well-known markets in the province to implement the intellectual property strategy, and register service trademarks and defensive trade mark as soon as possible; Encourage the market to register collective trademarks, etc., and authorize business households to use them; Actively support the market to strive for well-known trademarks, provincial famous trademarks and provincial famous firms, and enhance brand awareness; Encourage brand enterprises to set up general distribution, general agent and special distribution in the market, so as to improve the brand rate of goods listed in the market.
the fifth is to improve the comprehensive ability of market players. Encourage market organizers to improve the corporate governance structure and establish a modern enterprise system; Encourage qualified market organizers to carry out shareholding system reform, strengthen capital strength and improve the ability of market transformation and upgrading, external expansion and mergers and acquisitions through listing financing and issuing bonds; Encourage the existing brand market to change the traditional organizational management mode, cultivate and form market group companies by merging and integrating various market resources, and adopt a chain, supermarket and professional management mode to promote the standardized management of the market.
(4) strengthen the three guarantees.
first, organizational guarantee. Governments at all levels should set up a regular consultation system organized by relevant departments, coordinate and coordinate the overall situation, strategy, system and mechanism of circulation work, improve the management system and strengthen the guarantee of personnel and funds in accordance with the requirements of clear, unified, coordinated and efficient division of labor. For major projects, what should be done? One enterprise and one policy? The way to tailor service measures, preferential policies and solve construction problems for the project.
the second is the factor guarantee. The biggest factor bottleneck in building large-scale market clusters is land supply. It is necessary to learn from the practice of Wuhan Hankou North Business Hub, and provide land for large-scale commodity market cluster projects in the form and price of the park. In addition, the government should actively build a financing platform, organize personnel training and other measures to provide an all-round factor guarantee for the development of the commodity market.
the third is the mechanism guarantee. First of all, we should improve the implementation mechanism of planning, incorporate the planning of commercial outlets into the overall urban planning, and ensure its seriousness, continuity and stability. The planning department should consult the opinions of the commercial department when formulating detailed land planning. Secondly, we should improve the project tracking service mechanism. We should organize a special team and be open to the outside world. Green channel? To provide all-round and efficient government services for the start and opening of the project.
(5) increase policy support. First, we must strengthen fiscal and taxation support. All localities should arrange special funds, adopt various ways such as discount, reward and subsidy, focus on supporting the upgrading and development of the commodity trading market, and actively support the construction of online trading platforms and the training of market management personnel. From the perspective of cultivating the market, tax relief should be given during the trial operation of the market. The second is to increase financial support. Build a platform for financial cooperation and capital operation in commodity trading market, expand financing channels in commodity trading market, and build a financial support service system conducive to the promotion and development of commodity trading market. Encourage banking financial institutions to innovate financial products and services according to the characteristics of market operation, and carry out pledge financing such as movable property, warehouse receipts, store management rights and lease rights. Encourage financial institutions to set up service outlets in the market, promote the application of bank cards and electronic payment services in the market, and provide efficient and convenient financial services for market operators.
Shandong province, as a major agricultural product circulation province and a strong commodity market construction province in China, has attracted people's attention in its development speed and scale in recent years. From March 13th to 16th, Director Xie Jianhui and Deputy Director Wu Yibiao led relevant departments and responsible comrades of some municipal and state commercial bureaus to study and investigate in Linyi and Weifang, Shandong Province, visited local commercial authorities, and made field visits to Linyi Lichen Logistics Co., Ltd., Yimeng High-quality Agricultural Products Trading Center, Weifang Food Valley, Weifang Department Store Group Logistics Distribution Center, Shouguang Agricultural Products Logistics Park, Shouguang Vegetable Industry Group and other enterprises and projects. The investigation is reported as follows:
1. Overall situation
Shandong Province is a big economic province and a strong circulation province, with a large economic aggregate and a perfect market system, especially in the field of agricultural product circulation. In 2xx, the retail sales of social consumer goods in Shandong Province reached 1.9175 trillion yuan. In 2xx, the retail sales of Qingdao, Jinan, Yantai, Linyi, Weifang and Zibo exceeded 1 billion yuan, among which Qingdao and Jinan exceeded 21.6 billion yuan. The number of wholesale, retail, accommodation and catering enterprises above designated size in the province reached 15,4, and the number of commodity trading markets in the province reached 7,839, including 555 markets with an annual transaction volume of over 1 million yuan, with a transaction volume of 1.62 trillion yuan. The added value of circulation industry, employment absorption and contribution rate to local finance all rank first in the tertiary industry. During the inspection, we deeply felt that the construction of market circulation system in Shandong Province pays attention to subject cultivation, carrier construction and business model innovation, with optimized layout, perfect functions and outstanding characteristics, and is entering a new period from quantity expansion to quality improvement. We were deeply impressed by the new concept of market construction and development, strong sense of innovation and good coordination between market and government in Linyi and Weifang.
1. High degree of specialization. During the inspection, we were not only amazed at the huge number of Shandong markets, but also lamented its extremely high degree of market specialization, especially? China is a famous market city? Linyi with a good reputation. Different from the common comprehensive trading market, Linyi has a special wholesale trading market, ranging from building materials, household appliances, machinery and equipment to pencils, socks and tapes. All kinds of specialized markets are classified, one after another, forming a huge market group, and the resulting agglomeration effect has brought great impetus to the development of Linyi's commodity economy. At present, there are 11 professional wholesale markets in the downtown area of Linyi, covering more than 3 provinces, municipalities and autonomous regions, and exported to more than 2 countries and regions (low-carbon life and green environmental protection investigation report). In 2xx, Linyi Mall achieved a commodity transaction volume of 177.2 billion yuan. There are as many as 6, brands of products in the mall, covering 27 categories such as small commodities, hardware, building materials, plates, garden machinery and labor insurance supplies, and basically covering the main categories of means of production and means of subsistence.
2. The degree of marketization is high. In the process of building the market, many comrades often feel that government departments do not know how to position themselves and face it. If you catch it, you will die, and if you let it go, it will be chaotic. The dilemma. Shandong province has good experience in this respect. Do all localities insist on market construction? Combining government guidance with market operation, focusing on the market? Principle, the degree of marketization of its commodity market is very high. Linyi Mall, Weifang Food Valley, Shouguang Agricultural Products Logistics Park and other large-scale projects are not directly invested by the government, but only planned in terms of land use, transportation and environment. In the first three years, profits were greatly reduced, and local taxes and fees were basically returned to enterprises, vigorously attracting investment and introducing private capital to build the market. The construction and operation of the market are completely in accordance with the laws of marketization, and the government only provides public services and market supervision. What is relished by Linyi citizens? Five before five? Linyi's experience explains the reason why Linyi's marketization is so high. This? Five before five? Namely: first, build the market first and then build the market. That is, to build a market in a traditional bazaar or a place where the masses spontaneously form a market. The second is to prosper first and then standardize. At the beginning of the market opening, are businesses allowed? Get on the bus first and then buy a ticket? , operate for a period of time before going through the formalities, and gradually standardize its business behavior to support the city. The third is to combine first and then separate. Separate the goods with further expansion of business scale and certain development potential from the original market and build a new professional market. The fourth is to disperse first and then concentrate. Concentrate the industries scattered everywhere, with many business households and strong development potential to build new markets. In this way, wholesale trading areas such as daily chemicals, non-staple foods, auto parts and building materials have been established successively. The fifth is to simplify first and then improve. According to the needs, the degree of market prosperity and the affordability of operators, we will gradually develop in the direction of building a high-grade market. A high degree of marketization has brought about commercial prosperity and market prosperity, but it will inevitably affect the public welfare of the market and the means of government regulation. How to strike a balance between the two is also a new topic that we are facing and need to solve.
3. The degree of intensification is high. Pay attention to scale benefit, industrial agglomeration and cluster development in project construction. Yimeng High-quality Agricultural Products Trading Center, Weifang Food Valley, Shouguang Agricultural Products Logistics Park and other projects have abandoned the single function of traditional projects, but formed a multi-functional and multi-format super-large park integrating display, trading, processing, warehousing, distribution, office and life supporting services. For example, Shouguang Agricultural Products Logistics Park is an industrial integration project of Shouguang Municipal Government. The park covers a total area of 3, mu, with a total investment of 2 billion yuan. It can realize the annual trading volume of vegetables, fruits and agricultural and sideline products of 1 billion kilograms, which can provide thousands of business opportunities and nearly 1, talent positions. The park includes six functional areas: vegetable and fruit trading area, vegetable e-commerce trading area, agricultural materials trading area, agricultural products processing area, logistics distribution area and supporting service area. The construction of Shouguang Agricultural Products Logistics Park will promote the adjustment of local agricultural industrial structure, enhance the competitiveness of Shouguang vegetables in the international market, form a complete vegetable industrial chain effect in Shouguang, and greatly promote the economic development of Shouguang. The construction of this compound and multi-functional large-scale park not only realizes industrial agglomeration, but also drives the interaction between upstream and downstream industries; It has also formed a scale effect, and the development of multiple business groups has contributed more to the local economic development.
4. The matching degree is high. Logistics supporting is the support of commodity market development. As an important agricultural product base in China, Shandong has a high level of agricultural product logistics. In 2xx, the total logistics of agricultural products in Shandong Province reached 524.59 billion yuan. In particular, the cold chain logistics of agricultural products is in a leading position in China, with more than 3.5 million tons of cold storage and 14 cold chain logistics enterprises, and the low-temperature storage and transportation capacity exceeds 4 million tons, accounting for 45.5% of the country. The cold chain circulation rates of fruits, vegetables, meat and aquatic products reached about 19%, 16% and 13% respectively. Strong logistics ability supports the rapid development of agricultural products market, and the growing market brings goods to logistics enterprises and promotes the development of logistics enterprises to scale, specialization and modernization, thus improving the circulation efficiency of the whole market and realizing mutual benefit and win-win situation. At the same time, Shandong also attaches great importance to the application of modern technology to upgrade the traditional market. Pay attention to the application of electronic information technology in all aspects of the market, realize the informationization of market management, networking of transactions and electronization of settlement, and encourage and support the professional market to actively develop e-commerce through cooperation with third-party platforms and self-built platforms, so as to realize the benign interactive development of tangible markets and intangible markets. For example, Weifang Home Economics Service Center can realize online ordering and offline distribution by building an intelligent, information-based and modern comprehensive livelihood service platform, integrating merchants and building a network. The service targets cover all walks of life and truly benefit the people and facilitate the people.
Second, the gap between Hunan and Shandong
It should be noted that although the commodity trading market in our province has achieved certain results, it is still in its infancy, with few large projects and unclear development direction. Natural endowment conditions and scale cost-effectiveness are under many pressures, but the gap in ideas and ideas is the most important.
1. There is a gap in ideas. Compared with Shandong, the cadres in our province are not emancipated and open-minded, and they don't have a deep understanding of the importance of trade logistics and market circulation. The traditional concept of focusing only on production and ignoring circulation needs to be changed urgently. Without the development of circulation market and trade logistics, the economic development of our province will be hard to get rid of? It is difficult for local goods to go out and foreign goods to enter? The embarrassing situation. Without the drive of big commerce, big market and big logistics, it is difficult for agricultural production in our province to achieve industrial upgrading and scale improvement. According to estimates, every 1 percentage point increase in the added value of the circulation industry can drive GDP growth by .13 percentage points, stimulate consumption growth by 1.3 percentage points, and drive the optimization and upgrading of the economic structure. The great development of agricultural industrialization in Shandong is benefiting from the overall strategy of promoting production through circulation; Thanks to the three comprehensive agricultural products trading markets in Weifang, Linyi and Liaocheng as the backbone, supplemented by specialized agricultural products markets with local characteristics, agricultural products covering the whole province and surrounding areas and radiating the whole country? Origin+distribution? Wholesale market cluster; Thanks to the modernization, high efficiency and large-scale logistics construction of agricultural products. It is the successful experience of market circulation driving industrial development that makes the economic model of government giving profits, industry giving way, society giving way to market giving priority to development, commerce releasing water to raise fish, and circulation driving industry become the leaders of governments at all levels, up and down, and all aspects.
2. There is a gap in the overall planning. All parts of Shandong attach great importance to the guiding role of planning. In Linyi, we made a special trip to visit the Linyi Urban Planning Exhibition. From the overall functional zoning of the city to the layout of urban commercial outlets, Linyi City hired a team of experts to make a complete planning blueprint through scientific argumentation. Linyi City has also specially incorporated the competent commercial departments into the urban and rural construction planning committee, and established a linkage mechanism between commercial circulation planning, urban and rural construction and overall land use planning. Take various measures such as strict supporting construction, government purchase, property right replacement and rent subsidy under planning constraints, and implement the policy that the area of commercial and comprehensive service facilities is not less than 1%. Government departments strictly follow the plan and make solid progress according to the schedule, thus avoiding repeated construction and project conflicts. And our province.