In our daily work, we often find the brand name of our newly launched website, which is included by other websites. This is a common phenomenon in the world of search engines. The main reasons include:

① website navigation, website directory inclusion, and news reports of news source site.

② the page presentation of the yellow pages of the third-party B2B site.

③ malicious hegemony of competitors, negative news of Baidu and negative SEO.

So, how should we deal with and avoid this problem?

According to the past work experience, Batman IT will answer this question for you through the following contents:

1. official website Certification

Baidu has launched an official certification for enterprise users. Generally speaking, if you have the right to use your brand name in a legal sense, such as trademark name, if you try to do Baidu official certification, theoretically your brand name will be based on search engine marketing.

of course, you can use the tool of brand word protection under Baidu search resource platform.

2. Enhancing the weight

The so-called enhancing the weight of the website mainly aims at improving Baidu's weight for its own site, especially the keyword ranking of brand names. The main operation methods can be referred to as follows:

① Establish high-quality external links with high industry authority for brand names.

② in the station, improve the exposure of the anchor text of brand name.

③ Use a large number of long tail words to improve the weight of the whole station, thus improving the ranking of brand words.

3. Snapshot Complaint

The so-called Baidu Snapshot Complaint means that when you are searching for a specific brand name, the relevant search results will be displayed on the first page of the search results. If a website has a large number of your brand name, you can have a small arrow next to Baidu Snapshot in the search results, click the arrow and drop it down, and there will be a "report" option.

According to the official tips, theoretically you have many choices. If you have the trademark right to brand words, you can choose the "infringement" option and make relevant complaints.

4. How to avoid

So for the new site, if you just go online, how to avoid the brand name being ranked above your own site, you can pay attention to the following contents:

① Give priority to Baidu website submission and let search engines include your own website.

② Don't rush to promote your own site by using the name of brand words on the third-party site.

③ establish a certain number of reverse links of brand names, which include: external links and internal links.

thus, after the search engine has a certain degree of trust in the brand name and the target URL, it will promote other online channels.

Summary: There are still many details about how to solve the problem that the brand names of websites are included in other websites. The above contents are for reference only.