According to media reports, Apple believes that the logo design of the application (?prepear?) is suspected of infringement and is taking legal measures against the developer of this application. As soon as this news was released, it immediately aroused heated discussion among netizens. The vast majority of people who participated in the discussion believed that Apple’s behavior was obviously bullying of small businesses.

For this incident, Apple said roughly this, the trademark applied by ?prepear? is composed of a simple fruit pattern and a right-angled leaf. This trademark is very similar to Apple's trademark. When people see this pear-shaped logo, they will think of the Apple logo, because the Apple logo is also a fruit pattern with a right-angled leaf. After this news was released, many social platforms posted comparisons between prepear’s trademark and Apple’s trademark. Netizens expressed that they could not see the connection.

It is understood that the main function of this app is to help users collect recipes, and then users plan meals according to their own needs. It seems that in terms of functionality, prepear has nothing to do with Apple. Of course, logos are of great importance to businesses, and it is understandable that businesses do not allow others to infringe on their trademarks. However, generally speaking, even if a small company has no intention of infringing, it cannot continue to litigate with such a large company for a long time. The result is only compromise. This behavior of Apple makes people feel that the company is a bit bullying.

Apple is very attentive in protecting its own trademarks. It is understood that last year Apple also sued a company that also designed a trademark based on Apple. However, this Apple trademark is different from Apple’s. As far as the logo is concerned, it is obviously much more realistic, and the reason why Apple filed the lawsuit was that it was dissatisfied with the trademark image of Apple plus a leaf. For businesses, it is natural to protect their trademarks. This kind of awareness of rights protection deserves the attention, reflection and learning of many people. However, if you are too picky, it will seem to be a waste of money.