Since the promulgation of the new advertising law, we have been more strict about the violations of commodities. For example, some prohibited keywords are not allowed to appear. Once discovered, the store will be punished accordingly. Many novice sellers may not know much about this. Let's take a look at it.

(1) Prohibited words in advertising language that all commodities are not allowed to use

1. National, world-class, superlative, best, first, unique, first, best, accurate, top-level, lowest, lowest, most, cheapest, maximum, latest technology, most advanced science, national products, filling domestic gaps, absolute.

2. Terms recommended by XXX leaders of the State, recommended by XX organs of the State, exclusively provided by XX organs of the State, and specially provided by staff members of the State;

3. Words declaring that quality does not need to be tested, such as quality inspection-free, national quality inspection-free, and sampling-free;

4. Use RMB patterns (except those approved by the central bank);

5. Traditional Chinese characters, using foreign characters alone, or combining Chinese and English words;

6. Well-known trademarks, registered well-known trademarks of commodities, etc. use the word "well-known trademarks" in all kinds of publicity.

(2) false words such as forbidden words

1, food

1.1, such as ancestral, suppression and secret;

1.2 exaggerated words such as power, special effect, full effect, powerful effect, miraculous effect, high efficiency, quick effect and miraculous effect;

1.3. Prescription, compound prescription, treatment, anti-inflammatory, anti-inflammatory, blood circulation promoting, blood stasis removing, cough relieving, detoxification, curative effect, prevention and treatment, anti-cancer, tumor, heightening, intelligence improving, names of various diseases, etc., which express or imply therapeutic effects;

1.4 vulgar or superstitious words such as elixir and immortal.

2. Cosmetics

2.1 Absolute terms such as special effect, full effect, powerful effect, miraculous effect, high efficiency, quick effect, miraculous effect and super strength;

2.2 false meanings such as pure nature, changing skin and removing wrinkles;

2.3 medical terms such as prescription, prescription, medicine, medicine, medical treatment, healing, treatment, stretch marks, names of various skin diseases;

2.4 antibacterial, bacteriostatic, degerming, sterilizing, antibacterial, anti-inflammatory, anti-inflammatory, blood-activating, detoxicating, anti-allergic, anti-allergic, desensitizing, spot-clearing, spot-free,

scar-removing, hair growth, hair regeneration, anti-shedding, fat-dissolving, liposuction, slimming, face-lifting and stovepipe, etc. express or imply medical functions and effects.

(3) Prohibited words in advertising language of special commodities

3. Drugs and medical devices

3.1 Promising terms such as safety, no toxic side effects, invalid refund, no dependence and insurance company underwriting;

3.2 terms such as family necessity, hot sale, snapping up and trial use;

3.3 language or description of sexual organs;

3.4 take children as the object of appeal and introduce medical devices in the name of children.

The above are the forbidden sensitive words compiled by Xiaobian. Dear friends, you must pay attention when drafting the title or detailed description of Taobao Baby. Don't use these illegal keywords. Once they are found out by the mall, it will not be worth the candle.