Peony District began planting early spring melons in 2000. The current planting area has grown to more than 100,000 acres, and the annual output exceeds 500 million kilograms. It is sold to more than 20 provinces and cities including Beijing, Shanghai, and Guangzhou. It has become a new engine to help farmers increase their income and a major industry in building new rural areas, achieving simultaneous improvement in economic and social benefits.
500 million kilograms of melons are fragrant, and 1 billion yuan in banknotes are welcomed into thousands of homes
——Decryption of the development path of small melons in early spring in Mudan District
China Heze Net The news is colorful - the melons are especially sweet in early spring. At the turn of spring and summer, the fragrance of melons overflows at Wanfu Office in Mudan District. Walking on the field path with lush trees, you can feel not only the strong fragrance of melons that penetrates your heart and spleen, but also the joy on the faces of the melon farmers. and happiness.
Peony District has a history of planting small melons in early spring for more than 10 years. In recent years, the district has made great efforts to expand and strengthen the small melon industry. At present, Wanfu, Luling, Wudian, Malinggang and other township offices have developed more than 100,000 acres of melon planting, with a total output exceeding 500 million kilograms. The products are exported to Beijing and Shanghai for their thin skin, crisp texture, and sweet taste. , Guangzhou and other places, the annual output value is about 1 billion yuan, driving the per capita income of farmers to increase by more than 10,000 yuan. Early spring small melons have become an emerging industry that helps farmers increase their income.
Technology-based and management-oriented
Just after the Spring Festival, Yuan Yuzong, the agricultural technology station manager of the Wanfu Office, started to get busy. Often the boss would invite the west and he would be busy all day long. What a joy. Why is he so "charming"? Because he is proficient in the seedling, planting and management of early spring melons, the melons grown under his guidance grow well, have many melons, are large, mature early, are delicious and sell better.
In the Peony District, there are not only many melon planting experts like Yuan Yuzong, but also experts and professors from the agriculture, science and technology and other departments are often active in the fields, teaching planting techniques to melon farmers face to face and hand by hand. . Township agricultural technology stations have formulated clear training plans based on the different technical requirements of melons during the growth period, and often invite agricultural technology experts from the city and district to provide on-site guidance, so that the majority of melon farmers can become technically "savvy." It is reported that the district holds more than 150 melon technical training courses and experience exchange meetings every year, with more than 20,000 participants.
While providing technical guidance, the agricultural department of the district has introduced and screened more than 30 new melon varieties. The planting of high-quality varieties such as Miyu No. 1 and Tianda has accounted for 10% of the total. 50 and above. In 2007, agrotechnical experts from Mudan District successfully developed the optimal rootstock and supporting grafting technology for thin-skinned melons when there was no special rootstock and grafting technology for thin-skinned melons in China, which not only effectively solved the problem of melon blight. , and the yield increased by more than 20%, and the income per mu increased by about 2,000 yuan. The wide application of formula fertilization and biological bacterial fertilizer has avoided the fertilizer demand obstacles caused by repeated cropping of melons.
This year, when developing greenhouse melon cultivation, the Peony District focused on promoting bio-straw reactor technology, which increased the ground temperature, air temperature and CO2 content in the greenhouse, enhanced the disease resistance of the melon seedlings, and provided good conditions for the melons. It provides a strong guarantee for seedlings to be transplanted and put on the market in advance. The melons grown using this technology were put on the market about 7 days earlier than in previous years, and the opening price reached 16 yuan/kg.
Yuan Yuzong said that he plans to create a boutique melon garden next year, introduce high-quality varieties, implement standardized management, and connect orders with farmers and supermarkets to increase the value of melons by more than 40%.
Cooperate to win and develop
In the melon shed of Pan Xishan, a major melon grower in Wanfu Office, the bumper harvest of melons made him happy from the bottom of his heart. He said cheerfully: "Since I joined the cooperative, I no longer have to worry about selling melons. We members work together to develop." He joined the Wanfu Green Melon and Vegetable Association. The association covers melon seed purchase, seedlings, cultivation, management, and sales. They all provide technical guidance and high-quality services, which makes the price of the melons he grows more than 20% higher than the market price. Currently, the association has grown to more than 600 members.
In order to avoid the phenomenon of decentralized operation and mutual bidding among households, Peony District promptly helped and guided farmers to establish a professional melon association, absorbing experts in planting and management into the association, from collecting information to technology Training, from organizing large-scale production to contacting out-of-town distributors, from signing orders to outsourcing sales, all serve the melon farmers in a timely manner, creating a win-win path for "cooperative base farmers".
In order to enter the market with a fist, the Melon Association holds various activities such as melon development forums and melon planting experience exchange meetings every year, and invites experts and professors in agriculture, science and technology, and large growers, etc. *** They also made suggestions for the development of the melon industry.
Melons have become the "golden pimples" for farmers to make a fortune, and melon seedlings have naturally become the "golden seedlings" for melon farmers to increase their income. The Wanfu Green Melon and Vegetable Association seized this opportunity and promptly guided members on seedling cultivation, making a fortune in melon seedlings. Pan Jinyu, a melon farmer in Panzhuang Village, cultivated 500,000 melon seedlings this year and sold them for more than 400,000 yuan, with a net income of more than 150,000 yuan. He said happily: "The small melon has brought us great benefits and brought great changes to the village. Our days are as sweet and moist as the small melon."
Build a brand and enter the market
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"To expand the market, brand is the magic weapon to win." Pan Fujun, who was named the Melon King last year, understands this sentence deeply. Since becoming the champion of the Melon King Challenge, their melons have immediately become popular, and many customers have come here because of their reputation.
In order to improve the quality and popularity of melons, Mudan District actively guides melon farmers to organize production in strict accordance with agricultural standardized operating procedures, and encourages melon farmers to scientifically register trademarks. In 2004, Wanfu melon passed the national pollution-free brand certification. Its registered "Qinfeichun" brand melon became famous, doubled in value, and sold well in Beijing, Tianjin, Taiyuan and other regions.
Holding activities such as melon competitions and melon tastings is another strategy for the district to increase the popularity of melons. Every year, they invite news media to the melon planting base to interview melons. CCTV, Shandong TV, Xinhua News media such as China News Service, China News Service, Guangming Daily, Farmers Daily, Dazhong Daily, and Heze Daily have all given timely reports on the development of early spring small melons in the Peony District.
The Peony District also actively guides farmers to make full use of modern media such as the Internet and newspapers and periodicals to sell melons, and encourages melon farmers with strong commercial awareness to go out to sell melons and establish agency outlets. At present, the zone has established regional sales agents in nearly 20 large and medium-sized cities such as Beijing, Shanghai, Tianjin, Jinan, Zhengzhou, Yantai, and Qingdao.
The peonies are gorgeous in April, and the melons are fragrant in May. During the peak melon sales season every year, foreign merchants come to Wanfu, Luling and other melon wholesale markets to carry out purchasing business. According to Wu Dongwei, a businessman from Beijing, he has been buying small melons in Mudan District for three years and earns more than 100,000 yuan every year. He plans to harvest the entire melon season this year. Zhengzhou merchant Zou Wei has been harvesting melons at the Liuzhai Melon Market for five years and has made a lot of money every year.
With the rapid development of the melon market, local secondary and tertiary industries have also emerged. Food packaging, printing processing, fertilizer production, transportation, catering and leisure and other supporting service industries have sprung up and are now flourishing. With nearly 10,000 employees, the logistics and transportation industry alone can earn more than 30 million yuan in annual profits. Early spring melons have become an emerging industry that helps farmers increase their income.