It's a dry article with depth. It's really hard to digest. Remember to read it several times!

The title is the gate of traffic. If you do a high weight, the title is not well done. If it is light, the traffic is limited. If it is medium, the competition is fierce, the conversion is low. If it is heavy, the competition is not competitive, which leads to the hidden decline of product rights.

and the quality of your title depends on how many high-quality keywords there are in your title.

how to concentrate the essence and selling point of your product in 3 words is also the content that we electric merchants have to keep learning.

the composition of the title

although I know that everyone can't be more clear about such a basic concept, I still want to make it simpler.

1. Core words (competitive words)

The core competitive words determine who you will compete with after ranking. If all your opponents have high sales, good evaluation and competitive prices, what will you compete with? Not only that, you also need to meet the market's indicators of this keyword (commonly known as sales volume and output value), so the competitive word is the word you want to grab in the future. You should make a good layout in the early stage of the product, and then achieve your goal, win the ranking of this word and compete with the competitors.

2. Attribute words

Attribute words are also a kind of accurate words. If users have a demand for this attribute and your products can match it and have the opportunity to show it to users, the conversion rate will be high, and the click feedback corresponding to the high conversion rate will generally be better, which will promote the feedback from real users to be better and better, so that our crowd tags will be better and more accurate, and the traffic will be larger and larger. Simply put, it is the product parameters, performance, etc., such as (Simplified/Korean/White), to better match the attribute words to the user's needs, so that buyers are more likely to match us when searching.

3. Long-tail keywords (golden words) < P > "Long-tail keywords" are around the divergence of attribute words, multiple attribute words+category words, and there are not many people searching generally, which are competitive.

Pay attention to competing products

Choosing words should pay attention to competing products, which can not only help you avoid many pits, but also help you learn other people's good words. There are three kinds of keywords about competing products:

1. There are some words in competing products, but we don't have them.

This may be a mistake, because both of you are selling similar products, and the words used in competing products must be of some reference to you. At this time, we have to look at the closing words of competing products to see which words are useful.

2. Both competing products and mine have words, but they are not used.

We often see competing products using industry hot words, so according to the first case, we will also use industry hot words, but in fact, we see that our drainage words and closing words don't have this industry hot word at all, which shows that this word is a "virtual" word and must be removed.

3. competing products and I are useless words, but they are very useful

sometimes, among the hot words searched by consumers, many words are not added to the title, but they are actually effective words. The next step is to check for leaks and fill gaps, and add words that are highly relevant to your baby when the search volume is similar.

Where to choose words

1. Search the drop-down box

It is definitely the key concern to want to start a title, but it should be noted that you should search for more words to test.

2. Ali Index

Although this Ali index is more aimed at sellers, it still has some reference value.

searching for words is a three-step process. First, look at the performance of the word in the past year, then look at the attribute breakdown, and finally look at the ranking of Ali. You can pay attention to all four lists, and it is still time-consuming to look at the list of new words.

3. through train traffic analysis

4. business consultant

this tool is a paid tool, but the search data brought by a penny is more accurate.

The word selection is to judge which words can be used through the above four channels, combined with the recent trend. Sometimes you will find that the roots of big words are basically the same, the difference is that the prefix and suffix are different, so try to cover more keywords in a space of only 3 words.